Tata Global Beverages announced its results for the quarter ended September 30, 2011, this evening.
In India, Tata Global Beverages continues to be the leader in volume and now has value leadership as well. The recent Tata Tea Premium and Tata Tea Gold marketing campaigns have resonated well with customers and increased brand pull. In Great Britain, the company continues to grow ahead of the market in speciality categories and is now the market leader in Tetley Green and Tetley Red Bush. New media campaigns for Tetley include the iconic ‘Tea Folk’ to support black tea as well as the speciality category. Tetley Chai Latte, an exciting new product combining both coffee and tea, has been launched in Australia. New Chai blends, Dark chocolate vanilla bean, Perk high caffeine-orange pekoe, and Green Pomegranate have been launched in Canada.
In the standalone Tata Global Beverages results for the quarter, the total operating income at Rs511 crore reflects a growth of 14 per cent driven primarily by improved performance in the branded tea operations. Profit after tax at Rs50 crore is substantially higher compared to the corresponding quarter of the previous year attributable to improvement in operations, lower interest costs and favourable impact of exceptional items.