Mumbai: Tata Indicom is the official sponsor of the city’s biggest, most happening and majorly talked about college youth festival ‘Malhar 2008.’ ‘Street Spirit’ is what defines Malhar this year and with an all accepting culture at its core, ‘Malhar 2008’ looks to set the soaked city of Mumbai ablaze! ‘Tata Indicom’, one of the youngest telecom service providers, will follow buzzing participants as they squabble, scramble and navigate their way across the sprawling St Xavier’s College campus for new, challenging and fun filled quests. The superior and congestion free Tata Indicom network will enable participating teams to stay connected all through the mayhem and madness surrounding the series of exciting games, treasure-hunts, art workshops, fashion shows, jam sessions...the works!

“Malhar, the annual inter-collegiate festival, is tantamount to zeal, competition, anticipation, exhilaration and tradition amongst the city’s youth. At Malhar, the spirit transcends barriers to reveal a glimpse of tomorrow’s leaders. Tata Indicom being a youth oriented service provider has always been associated with cool events, and this year it promises to make Malhar 2008 more exciting, entertaining and fun,” said Shashank Pore, general manager — Marketing, Tata Teleservices (Maharashtra) Limited (TTML).

So, while the rains drench the city making everybody run for cover, the mascots at Tata Indicom ‘Malhar 2008’ will peek from under the umbrella overjoyed that once again the time has come to parade the streets splashing the crowd with the contagious Malhar fever.