Mumbai: Nelco, a part of the Tata group, has undergone a mega transformation along with the revelation of a fresh and an innovative new brand identity. With its resurgence, Nelco (a BSE-listed company) is metamorphosing into a dynamic and versatile enterprise with redefined business goals aiming to widen its customers net.
Speaking on the new brand identity, PJ Nath, CEO, Nelco, said, “The redefinition of Nelco’s brand identity is not just an external logo change; it is a transformation in the attitude of the organisation in itself. Nelco now consolidates its presence with an objective to give its customers a clear understanding of its offerings in various business areas, all under one roof.”
Nelco specialises in the areas of VSAT connectivity (Tatanet VSAT), integrated security and surveillance, managed services, satcom projects and meteorological solutions, catering to enterprises and core industries such as manufacturing, banking, railways, steel, cement, automobile, oil and gas, and defence. Nelco is also positioning many innovative security and surveillance solutions, as well as managed data centre services, including cloud services, for the corporate customers.The new Nelco visual identity, ‘open circle’, represents the company’s new brand positioning of helping its clients ‘unlock potential’. Re-invigorated and rebranded, the new look of Nelco symbolises the company’s new corporate identity and the refurbishment of its brand, with an aim to stir up its market presence.