Tanishq, India's leading jewellery brand has announced celebration of Gudi Padwa across its stores in Maharashtra. Maharashtrian women will be delighted to experience the festivity of Gudi Padwa with their exquisite Maharashtrian jewellery like patlis, todas, vati mangalsutras in their nearest Tanishq store.

Considered an auspicious day to begin new ventures, Gudi Padwa heralds the beginning of the spring season / Maharashtrian New Year. Symbolic of this festive occasion are jewellery purchases often adhered to as a customary practice. Says Aanchal Jain, Marketing Manager, Tanishq, "Gudi Padwa symbolises the beginning of a new year bringing with it expectations of all that is good and pure and there is no more auspicious way to bring in the New Year, than to buy pure 22 k gold jewellery from Tanishq."

Tanishq jewellery for 'Gudi Padwa' will consist of designs where tradition marry modernity beautifully and therefore, appeal to the women desiring to buy precious Indian jewellery which suit their tastes. The brand's offering for Gudi Padwa also symbolises prosperity and good fortune in keeping with the auspiciousness of the occasion. Tanishq's pure 22k range of jewellery spans all the occasions of a woman's life - everyday, casual evenings, family functions, wedding and festivals.

"At Tanishq, we have always strived to participate in the many events and occasions of our customers, traditional or otherwise, with jewellery that suits the many Indian hues and moods. This Gudi Padwa, we wish to be part of the celebrations by offering a range of jewellery aptly designed to suit the Maharashtrian woman's tastes and preferences along with attractive gifts on purchases across our stores," adds Aanchal Jain.

Tanishq has over the years become an integral part of millions of Indian households and this festive season is no different. With jewellery designs that symbolise purity and Indian beauty, women in Maharashtra will certainly take home an experience to cherish this Gudi Padwa. There are very attractive gifts for women who are celebrating Gudi Padwa with Tanishq gold jewellery purchase.