Fastrack Summer Mania is a unique youth festival organised by World of Titan that promises to make this season a non-stop festival of fun, adventure and excitement. This promo will be active at all World of Titan showrooms in Delhi, Mumbai and Bangalore from May 18 to June 3, 2007.
The festival offers a host of fabulous gifts for all customers. Choose from the wide range of funky Fastrack Eyegear or trendy Fastrack watches and you stand to win gifts that are guaranteed to keep you busy this entire summer. With the purchase of any Fastrack product, you could get: a flat 40 per cent discount on the complete range of Levis Sykes Cargoes, free lifetime downloads of Tirtix from Zapak, gift vouchers from Planet M, and free Night Clubbing cards which will entitle you to a free entry or a free drink at the hippest pubs in the city. This is not all. Three lucky couples stand to win the grand bumper prize from Gio Adventures - an exciting adventure holiday package to five Himalayan rivers for five days and six nights that will include rafting, kayaking, river crossing, bridge slithering etc.
Speaking at the occasion, Dhruv Bogra, business head retailing, Titan Industries, said, "This offer comes at an appropriate time for the enthusiastic shoppers in the country and offers our young customers an admired fashion accessory to celebrate with. Consumer schemes such as these from Fastrack not only offer customers great value for money, they also help in sustaining the brand's deeper connect with consumers across the country."
The Fastrack Summer Mania, with its tagline "U must be reeely old not 2 drop by", will be backed by a comprehensive marketing campaign comprising exciting and appealing ads on radio, in print, and outdoor media. The ad, designed with a youthful lingo, plays a key role in promoting the offer and distinctly communicates its elements.