With a focus on expanding its retail reach across the country, Titan Industries today announced the opening of its first exclusive World of Titan showroom in Bilaspur. This new showroom, the 209th in the country, is located at Link Road, Bilaspur. This new World of Titan showroom also has an attached watch care centre, the 130th such centre in the country

The all-new Bandhan collection will be launched on the occasion of the store opening. A collection of dressy yet contemporary watches, Bandhan comes with special dial features in both gold and steel finishes for both men and women. The ladies collection in this range consists of delicate links to match with bridal wear and traditional jewellery.

The World of Titan showrooms chain today comprises 208 exclusive showrooms spread across 109 cities, attracting more than 12 lakh customers every year.

Speaking on the occasion, Rajiv Verma, regional sales manager, Titan Industries, said, "Titan has always had a strong equity in the Indian watch market and our chain of World of Titan showrooms have been projected to reinforce it."

"Modern retailing is all about providing a shopping experience with a world-class retail ambience and personal interaction with the customer apart from 'functional merchandise' that makes the entire buying experience satisfying for every little occasion. And this is exactly what we are looking at with the opening of this new World of Titan showroom in the city by providing access to innovative and stylish Titan products," added the new showroom franchisee, Gurcharan Singh Hora, who has been closely associated with the Titan family for the past 15 years.

Like other World of Titan showrooms, this showroom will also offer many innovative value added services like gift vouchers, special gift packaging and extended maintenance guarantee. Customers to the new showroom can also enroll for the highly popular and rewarding Signet loyalty programme offered exclusively by the World of Titan chain.

The new World of Titan showroom features over 1000 watches from the Titan, Sonata, Fastrack, Nebula, Tommy Hilfiger range of watches and also showcases Fastrack Eye Gear.

Titan Industries has been at the forefront and is a trendsetter of the Indian watch industry. Having revolutionised watch design and marketing in India, Titan has also been a pioneer and evangelist of the customer service philosophy. As part of the division's initiatives, Titan has established 128 watch care centres across the countries, which have been designed to offer customers a superior service experience in an ambience that is on the lines of the World of Titan showrooms.

Titan Customer Service division also markets accessories, such as watch bracelets, both in metal and leather. Titan is also the sole marketing agency for Hirsch leather bracelets, who are the No. 1 international leather bracelet manufacturers in the world. Titan also markets watch batteries marked with Titan branding. Titan actively encourages customers to use original spares in order to ensure quality and satisfaction. Titan service is ISO 9001 certified, thereby ensuring that all repair activities follow a strict, systematic process, which is controlled and measured through an ISO audit system. Over the last few years the network has expanded to 714 service centres / points, covering more than 344 towns.