Tata Agrico is participating in "Choupal Pradarshan Khet" organised by ITC in 11 districts of Madhya Pradesh in the month of January. The districts are: Vidisha, Chhindwara, Seoni, Indore, Rajgarh, Hosangabad, Ujjain, Sajapur, Neemuch, Mandsore and Dhar.

In this exercise, qualified agri-extension officers are demonstrating the implements of Tata Agrico besides other agri inputs such as fertilisers, pesticides and seeds to wheat farmers of Madhya Pradesh. The aim is to explain to the farmers that by using better farming practices and inputs they will get better yield from the agricultural land.

The purpose of these front line demonstrations is to generate awareness about Tata Agrico products among wheat farmers and their availability at nearby Choupal Sagars at the right price. In case any of the farmers are interested in buying Tata Agrico products, they are referred to the local dealers for the same.