Tanishq, the leading national jeweller, today announced the launch of Aria, a spectacular diamond jewellery collection. With over 80 exquisite designs of earrings, finger-rings, bangles and neckwear, the prices for the collection begin at as low as Rs. 3,200.

The Aria collection has been inspired by the traditional seven-stone floral / petal arrangement, which has been worn by women since time immemorial. Tanishq has added a touch of modernity to the collection by the use of various cuts of diamonds like the princess cut and the pear cut apart from the regular round cuts. The collection is unique in its contemporary white gold look engulfing clusters of diamonds.

All the diamonds used in the Aria collection are of the highest quality and carry the trusted Tanishq certificate in writing.

Speaking about the Aria collection, Ms. Y.L. Saroja, Senior Marketing Manager, Tanishq, said, "ARIA is Tanishq's tribute to the modern woman's quest for diamond jewellery. The collection targets women of today, with designs representing a seamless blend of the traditional and the modern. Aria has been crafted based on our expert and thorough understanding of the Indian woman's jewellery needs, and we are sure that women will be delighted with our wonderful and unique designs."

Consumer research has increasingly shown that diamonds have become more affordable and Tanishq has ensured that the Indian woman's desire to own diamond jewellery is realized.

Added Ms. Saroja Y. L. "One of the primary reasons for the launch of this collection is to reiterate the brand's position of design leadership."

In a short span of five years Tanishq has become India's Jeweller of Choice. Even today Tanishq is the only national jeweller in India with an unmatchable consumer reach through 48 exclusive boutiques in 38 cities. This brand today commands the respect of over one million customers.

The company's constantly evolving range begins from gold jewellery in 22 Kt and extends to top of the line diamond studded jewellery. Tanishq's jewellery prices start from a very affordable Rs. 600 and has specially custom designed high value sets at the top end.