Does the familiar sound of dhaak, dhunuchi naach and the mild fragrance of shiuli, tug familiarly at your heart? Well, it's Durga Puja time and come September, Kolkattans will be all set to get into shopping frenzy for Durga Puja. Westside, the lifestyle store, is decorated for the festive season in traditional Bengali puja grandeur but at the same time retains the elegance and subtlety for Pujor Hullor. Festivities at the store commence from September 6, 2002 and continue till October 15, 2002.

All purchases worth Rs 1, 500 to Rs 2,999 are entitled to gift vouchers worth 10 per cent. If you are in a festive mood, shop for over Rs 3,000 to Rs 4,999 and get Westside gift vouchers worth 15 per cent. And if that does not make you stop, then shop till you drop for over Rs 5,000 and get Westside gift vouchers worth 20 per cent.

If you spend more than Rs 1,000, you become eligible to enter a lucky draw that lets you win a new Indica V2. What’s more, spend over Rs 2,000 and you could drive away in a brand-new Mercedes Benz.

Besides the loads of gifts that customers can win, Westside’s Autumn-Winter 2002 collection is all set to dazzle its patrons. Dress yourself up in traditional Bengali saris or exquisite Indian wear. Young damsels can choose form a variety of formals to casual to suit their burgeoning needs. These can be accessorised with handbags, jewellery, scarves, hair accessories; cosmetics, perfumes, watches, sunglasses and a whole lot more. The options in the men’s wear are no less; from ethnic kurthas to formals and casuals in major men’s brands, this collection has it all and much more.

The merchandise in the household section is well co-ordinated and customers can mix and match and put together the range to suit their own styles. From co-ordinated towels and bathroom sets to bed linen; from crockery down to bric-a-brac for the household, the consumer's options are enhanced by the wonderful array in the gift section for all prices and occasions. Whatever the product, Westside designers understand the range of their customer's fascination, favourites and foibles.

So get geared to shop till you drop this festive season at Westside.