With focus on increasing its retail reach across the country, Titan Industries today proudly announced the opening of its 179th showroom in the country and first World of Titan store in Nyamolotha Road, (Nr. Plaza Restaurant), Dimapur - 797112, Nagaland. This new World of Titan offers an innovative retailing experience providing customers an easier access to the most admired and popular brand of watches in India. Sanjay Kumar Sethi is the franchisee for the first authorized World of Titan store opened in Dimapur.

Speaking on the occasion, Dhruv Bogra - head retailing services group, Titan Industries, says, "Titan has always had a stronghold in the Indian watch market and our chain of World of Titan showrooms have been anticipated to reinforce it. With the expansion of our World of Titan network, introduction of new products and special occasion led promotions for our customers we are positive that we will continue to be the first choice amongst all watch brands spread across the country."

The new retail identity encourages browsing, with no pressure to buy on the customers. Most sub-brands at Titan are displayed in the vertical units at eye-level or in flat bed counters along with their price tags helping the buyer to choose in comfort. The new layout, which also uses island space, is devised to break the conventional concepts of sales personnel and customer interaction from a 'we-they' approach to a 'we together will choose' approach. The showroom has been designed to give each sub-brand its space and identity and allows customers to shop in comfort even during the peak seasons.

The showroom will retail Titan's many sub-brands that have been designed to focus on specific customer segments. Like other World of Titan showrooms, the store will offer some innovative value added services like gift vouchers, special gift packaging and gift delivery service. Customers to the new showroom can also enroll for the highly popular and rewarding Signet loyalty programme and avail an extended warranty offered exclusively by the World of Titan chain.

The new format World of Titan store features over 1,000 watches in addition to the Titan, Sonata, Fastrack, Nebula range of watches and Fastrack Eye Gear. It also houses a Watch Care Centre. The store has been designed along international lines, to offer an aesthetic appeal for customers, thereby facilitating a closer relationship and allowing the customer to spend more time in the store. Some of the key elements of the new retail identity are the open shop facade, glazed windows, modern external signage and a contemporary material palette and colours designed to attract customers.

The World of Titan show rooms chain today comprises 179 franchised stores spread across over 105 cities, attracting more than 12 lakh customers every year.

About Titan Industries
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into jewellery.

Today Titan is India's leading producer of watches and is credited with changing the face of the Indian watch industry. It has a domestic market share in excess of 60 per cent in the organised watch market. Titan Industries reported a turnover of Rs 1134.66 crore for the year ended 2004-05. As a full range producer-marketer, Titan offers the Indian and international customer a very large range of products to suit various tastes and budgets. Its products are recognised for innovation in design, quality and reliability.