Infiniti Retail, a 100-per cent subsidiary of Tata Sons, has launched the first mega store of Croma, India's first national chain of multi brand outlets for consumer electronics and durable products. Mr Ratan Tata, Chairman, Tata Sons, and Mr Roger Corbett, Independent Consultant, Woolworths, Australia, jointly launched the first Croma mega store in Juhu, Mumbai , amidst a high-tech display of technology and human interface built around the concept of 'See, Touch and Feel'. The sprawling store, spread over 20,000 sq ft of space, has on display more than 6000 products across eight categories, namely, home entertainment, small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software. The store currently offers more than 180 national and international brands.

Speaking at the launch of Croma, RK Krishna Kumar, director, Tata Sons, said, "We are honoured to have Mr Tata and Mr Corbett with us on this special occasion. The launch of Croma heralds a whole new retail experience for consumers. With the widest range of products, unparalleled customer service and a unique shopping experience, Croma will set new benchmarks in the consumer durables and electronics retailing in India."

Mr Roger Corbett, Independent Consultant, Woolworths, said, "We are very delighted to partner the Tatas in their foray into consumer electronics and durables. Woolworths is one of the world's largest retail companies with a multitude of formats. Our association with Tatas will ensure a high-end offering to consumers. We are encouraged by the growth in the Indian economy and as an exciting, emerging market for retail. We believe that the Indian consumer has a high understanding and desire for the latest in technology and I am certain that Croma will provide a one-of-its-kind experience to the consumer."

In an effort to help consumers make informed decisions, 'Croma' will be equipped with trained professionals who are undergoing an extensive training programme that will equip them with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

Adds Mr Ajit Joshi, chief executive officer, Infiniti Retail, "We are delighted to launch the first Croma store in Mumbai. Croma will redefine the consumer electronic retail space and will provide customers with an excellent range of products and world-class service coupled with a unique shopping experience and a robust after-sales service. This is the beginning of our aggressive roll-out plan that will take Croma to cities across the country."