Expands reach for Lysaght® products by launching ‘Lysaght Solution Center’ initiative in Panaji, Goa; Lucknow, Uttar Pradesh; Ludhiana, Punjab; and Siliguri, West Bengal, in Q1 FY2012-13 Ajay Rattan, general manager, sales and market development, Tata BlueScope Building Products, said, “The initiative is an example of our customer focused approach. With LSC, we are better poised to be in close proximity to our customers and provide them with a unique buying experience of Lysaght range of products and solutions.”
Tata BlueScope Building Products (TBBP), a business division of Tata BlueScope Steel launches Lysaght Solution Center (LSC) initiative across India. The LSC initiative is a step towards the company’s sustained efforts to expand its reach to meet growing customer needs for the Lysaght range of products across India.
The step has been taken with an aim to scale up the reach and accessibility for Lysaght range of products in previously untapped geographies. The LSC will be a one-stop shop for Lysaght range of roof and wall claddings, decking, purlins and accessories. The centres will provide the customers access to a wide range of superior architectural profiles, speedy response and shorter lead time. It will also be equipped to erect structures and deliver re-roofing and retrofitting solutions.
The company launched the LSCs by appointing Max Roofing India in Panaji; Shree Ji and Company in Lucknow; Mansarovar Products & Services in Ludhiana; and CDC Engineering Construction Company in Siliguri, as authorised solutions providers for Lysaght range of products. The centres will be staffed by professionals, who will demonstrate product features and technicalities to the customers.
The Lysaght brand has a strong legacy of over 150 years with application in prestigious projects around the world. Over the years the brand has been associated with high-quality, innovative designs, technical expertise and service excellence. The products are used for application in the industrial, infrastructure, commercial and residential segments.
Commenting on the initiative, Riten Choudhury, vice president, Tata BlueScope Building Products, said, "This is a very important step in furthering our expansion strategy across India. The new centres are a demonstration of Tata BlueScope Building Products’ commitment to meet burgeoning customer needs by enhancing reach and service excellence. In FY2012-13 we plan to launch LSCs across India with a view to strengthen our relationships with local businesses and communities.”