Tanishq's fifth anniversary sale, which took place in the first half of August, turned out to be a spectacular success, greatly exceeding original expectations. Sales during the scheme period exceeded Rs 33 crore and the average daily sale was 4.5 times the normal daily sale.

Tanishq's 48 boutiques across the country were a witness to as many as 120,000 visitors during the two-week sale. Apart from delighting the loyal Tanishq customers, the scheme drew many new customers to the Tanishq boutiques and introduced them to the style and quality of Tanishq jewellery. The sale marked the completion of five years since the first boutique was opened in Chennai in 1996.

While the sale is formally over, some jewellery continues to be on offer at special prices in most boutiques across the country. It is also planned to take the sale collection to select cities where Tanishq boutiques do not presently operate.

The successful conclusion of the sale will enable Tanishq boutiques to replenish their stocks with products suited for the coming festival season. On offer will be several new collections including an inexpensive range of jewellery (christened Fashion Quotient, or FQ for short) aimed at the young buyer and with its focus on silver and coloured stones. Also on offer will be new collections of diamond jewellery. One collection, christened Aria, draws its inspiration from tradition but the designs are contemporary.