Tata Indicom, India’s premier telecom service provider today, announced the launch of new, sleek, high tech and feature rich ‘New Smarter Walky ’ for its customers across 20 circles. With this latest pioneering achievement, Tata Indicom continues to be the largest and the first wireless service provider with over 2 million fixed wireless customers. The ‘New Smarter Walky’ has been launched by the new brand ambassador Sania Mirza, who is the new ‘Smarter Youth Icon’ and has emerged not just a superb sportsperson, but also a 'brand' in her own right. The ‘New Smarter Walky’ has been introduced in India for the first time and will be available exclusively to Tata Indicom, the world’s largest fixed wireless service provider with over 2 million customers.
The launch of ‘New Smarter Walky’ is an extension of the increasing popularity and overwhelming customer response’ of the Tata Indicom fixed wireless service across India. The ‘New Smarter Walky’ offers a variety of never before benefits and power packed features like messages in Hindi, can message to a number of people together, save up to 2,000 numbers, store 500 contacts, in built games, besides offering all the ‘intelligent’ features of a mobile phone like SMS, caller ID, missed call notification, off hook reception, and high speed internet capabilities. Launching the ‘New Smarter Walky’, Harish Bhat — president, marketing, Tata Teleservices said, “The launch of ‘New Smarter Walky’ is an extension of our commitment to continuously innovate and offer a host of novel features on ‘New Smarter Walky’ to our customers. We are quite confident and optimistic that our new ‘Walky’ will receive hugh response from the market. Our fixed wireless service is increasingly gaining popularity. The market response to this product has been very positive and we see tremendous growth potential in this product category going forward. In fact, Walky is the landline of the future. We are keen to further grow this category and offer a range of feature rich phone instruments to our customers at great value tariffs.” Mr Bhat added.The ‘New Smarter Walky’ combines a sleek design and contemporary looks with wide view and graphic display, Hindi user interface, in-built games, group messaging, 500 contact phone book, saves 2,000 numbers, organiser, and polyphonic ringtones. The phone can be placed on a flat surface and can also be wall mounted. Today, Tata Indicom customers have a variety of instruments and colours to choose from. Market research shows that, Tata Indicom added over a million new ‘Walky’ fixed wireless customers during the record period of 7 months. Tata Indicom sells 10,000 ‘Walky’ fixed wireless service per day across 9,000 retail outlets. According to the latest ABTO figures, Tata Indicom added more than twice the number of fixed wireless customers as compared to their nearest competitor. These figures clearly depicts that Tata Indicom is the dominant and consistent leader in the fixed wireless category. A feature-rich fixed telephony product, ‘Walky’ — fixed wireless service, has immense potential in India. With the launch of ‘Walky’ — fixed wireless service, Tata Indicom is looking at catering to different segments by offering a host of value-added benefits like voice mail, Fundoo calling, SMS and CLIP. Tata Indicom is targeting the emerging markets as well as the replacement market to further increase their leadership position. Tata Indicom has also introduced a single rate (universal plan), which will be applicable to both — its existing and potential ‘Walky’ customers across its twenty circles. Tata Indicom also have over 1.25 lakh ‘Walky’ pre-paid customers, mainly from the small and medium entrepreneurs (SMEs) and residential segments. Tata Indicom was the first to launch CDMA-based fixed wireless service in the country. As the service operates on Tata Indicom CDMA wireless platform, it offers several advantages over the landline, as it does not require any physical wiring for last mile connectivity. Hence customers can expect instant connections (as it eliminates the need for cables to be laid), the ability to retain the same phone number within the city for customers who shift residence/office, better security and all weather proof (unaffected by rains / harsh climatic conditions) service. Around the globe, manufacturers had considered fixed wireless service as a dead product. But after the success of Tata Indicom fixed wireless service in India, today international vendors are investing money and are taking interest in research and development (R&D) on fixed wireless service.
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