Canada’s number one tea brand enters the on-demand single serve category in Canada
Toronto: Tetley, Canada’s number one tea brand, and Tassimo, Canada’s leading on-demand beverages brand, today announced an agreement to produce, market and sell Tetley tea T DISCs exclusively for the Tassimo on-demand beverage system in Canada. Tetley Orange Pekoe and Pure Green Tea T DISCs will be available at select grocery, mass and specialty retailers, as well as on tassimo.ca, later this fall.
Since 1837, the tea experts at Tetley have chosen only the finest tea leaves from around the world to blend at their UK facility. That same tea blend will be used in the Tetley Tassimo T DISCs.
“Tetley tea drinkers are very loyal, and great taste and consistency are extremely important to them,” said Kathy Grant-Munoz, senior vice president, marketing and sales, Tata Global Beverages, Canada, which markets the Tetley brand in Canada. “We’re very pleased to partner with Tassimo because the Tassimo barcode technology ensures that each Tetley T DISC is brewed to a high standard and delivers a perfectly steeped Tetley tea taste at the touch of a button.”
Tassimo’s barcode technology customises the brewing instructions, ensuring that every cup of tea is brewed to exact specifications, every time. The brewer reads the barcode and then delivers the precise water temperature, water quantity and brew time for each beverage.
“We’re very proud to have Tetley join the Tassimo family. One of the things consumers love most about Tassimo is the breadth of beverage choices we offer,” said Doug Pritchard, Tassimo. “Tassimo is the leader in on-demand single serve tea and it’s a growing segment. Tetley’s popular varieties and brand strength will continue to fuel this momentum.”
Tassimo beverages are experiencing a double digit growth in Canada (97 percent) where the brand holds a strong number one share for the fifth year. Tassimo is the leader in the on-demand single serve category, holding 67 percent share of the category. The Tassimo brand is owned by Kraft Foods.