Continuing its series of successful collection launches, Tanishq today announced the launch of its exotic new collection of pearl and diamond jewellery called Diva in Bangalore. Diva, a unique collection of 50 designs, combines the natural softness of pearls with the intense brilliance of diamonds.
The inspiration for this collection is the modern Indian woman, who is a fine balance of cool practicality and soft sensuality. The modern Indian woman is a perfect combination of contrasts strong yet sensual, professional and a perfect homemaker; independent and caring, hard working and elegant. Likewise, the new Diva collection is also a harmonious combination of contrasts. The designs combine the sheer brilliance of diamonds with the soft luminosity of pearls in exquisite forms that bring about a perfect and alluring symphony of two precious and distinctive elements.
Diva, with diamonds embraced by pearls, comprises neckwear and earring sets as well as numerous pendants. In keeping with the trend towards contemporary designs, the Diva collection combines pearls and diamonds in innovative forms, using both white and yellow gold. The pearls used are in soft hues of pink and white, each of which have been carefully selected to ensure uniformity of colour and size.
The 'look' of the jewellery is very versatile, can be worn on any occasion and with all types of ensembles. The range offers elaborate necklace sets that can be worn to a formal evening party as well as smart and elegant pendant earring sets for any occasion. A large part of the collection is rhodium plated and sports the white look, which is the current fashion rage in the country and abroad. The range is very reasonably priced and prices commence from a very affordable Rs 2,000. Most of the products are in the Rs 10,000 to Rs 20,000 range.
Speaking on Tanishq's new Diva collection, Ms Saroja Y. L., senior marketing manager Sales and Marketing, said, "With this collection, we have brought pearls and diamonds together in forms that modern women will desire to wear. With this exciting new collection, today's women will have exclusive jewellery that is very wearable for any occasion."
"In keeping with its commitment to design leadership, innovative techniques have been used for the pearl and diamond settings. For instance, numerous products have pave-set diamonds, which ensures a particularly brilliant, diamond-intensive look. The products are also very lightweight and comfortable to wear. Yet another unique feature is the unconventional setting of pearls in this collection. For example, in certain products, pearls are set behind the form so that pearly silhouettes are visible through the gold."
"Available currently at our Bangalore boutique on Dickenson Road, Tanishq will soon take the new Diva collection to other Indian metros."