Infiniti Retail

Infiniti Retail operates a chain of multi-brand electronics stores across India and an e-commerce website under the brand name Croma. It is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata group.

Infiniti Retail

Areas of business

Launched in October 2006, the chain now has 97 outlets across 16 major cities of India. Croma sells over 2,500 products in five lead segments, namely, home appliances, entertainment, IT products, digital imaging and communication. Apart from Infiniti Retail’s two retail formats – Megastores and Zip stores – Croma is also present online with the e-commerce website www.cromaretail.com. With this new platform, Croma is able to achieve online-offline synergies and deliver benefits to consumers.

Croma launched its own label of products, ‘Croma Life Accessories’, in 2008, with over 200 products in its portfolio that have a market share of over 25 percent in select categories like air conditioners, small appliances and accessories.

Location

The support office of Infiniti Retail is located in Mumbai. The stores are spread across 16 major cities of India.

This profile was last updated on December 29, 2014 at 16:56 IST
Please refer to the official website of the company for more information (Website link available in the ‘Contact’ section on this page)