Tata Global Beverages

Tata Global Beverages is today an integrated beverage business that has set out on a journey to become a global leader in branded ‘good for you’ beverages through innovation, strategic acquisition and organic growth. With over 200 years of history in the beverage market and a heritage of innovation and development, Tata Global Beverages has successfully evolved from a predominantly domestic Indian tea farming company to become a marketing and brand focused global organisation with a portfolio of strong brands.

The group’s annual turnover is US$1.5 billion (FY 2009/10) and it is the second-largest player in tea in the world. Its global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue originates from markets outside of India. The group maintains a strong focus on consumer brands; more than 90 per cent of turnover is delivered by its branded products. Over five years ago, nearly all the group’s turnover came from tea interests, but now the figure is nearer 71 per cent, underpinning its successful diversification strategy and giving it a leadership position in the ‘good for you’ beverage space.

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Stories and Interviews
'Technology is a key pillar for our growth'

Tata Global Beverages is on a mission to lead the world in 'good for you' beverages. The world's second-largest tea company aims to create 'magical beverage moments' for consumers across the world through its brands. In this interview, Ajoy Misra, CEO and MD, Tata Global Beverages, talks about the high points of the company in 2013-14 and its focus on building brands the sustainable way

worldwide

Tata Global Beverages is the second-largest player in tea in the world, and unites the beverages interests of the Tata group under one umbrella. The company now employs nearly 3,000 people with a significant presence in over 40 countries. The company is headquartered in Uxbridge, West London, UK, and outside India, it has plants and facilities in the United Kingdom, the United States, Australia, Canada, Poland, the Czech Republic, Russia, Pakistan, Bangladesh and South Africa.