Titan Industries is a manufacturing company that produces India's largest and best-known range of personal accessories – watches, jewellery, sunglasses and prescription eyewear. Precision engineering is another area of specialisation that Titan Industries excels in.Titan Industries was established in 1984 as a joint venture between Tata and the Tamil Nadu Industrial Development Corporation.
The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling, manufactured in a state-of-the-art factory at Hosur, Tamil Nadu. In 1995, the company diversified into jewellery under the brand Tanishq to capitalise on a fragmented market operating with no brands in urban cities. In 2005, the company launched its second jewellery brand, Gold Plus, to capitalise on opportunities in small towns and rural India. The company has also made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as prescription eyewear.
Areas of business
Watches: The four main watch brands include Titan for the mid-premium segment, Fastrack focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the premium market. The Titan brand architecture comprises several sub-brands, each of which is a market leader in own space. Notable among them are Titan Edge, Titan Raga, Nebula and other collections such as Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the HTSE series.
The company manufactures over 15 million watches per annum and has a customer base of over 100 million. Today, the Titan portfolio has over 60 percent of the domestic market share in the organised watch market. Watches are sold through exclusive ‘World of Titan' showrooms and at 12,000 multi-brand outlets in more than 2,500 cities in India and internationally in over 32 countries, primarily in the Middle-East, Asia Pacific and Africa. Its after-sales-service is itself a benchmarked operation with modern service centres offering some of the fastest turnaround times in the world. The company has a world-class design studio for designing watches and accessories.Helios, India's multi-brand watch retailer, offers an unmatched range of the latest designs across 30 international brands in addition to Titan brands.
Jewellery:Tanishq offers a premium range of gold jewellery studded with diamonds and precious, semi-precious stones in various hues in 18KT and a wide range of plain gold jewellery in 22KT pure gold. Platinum jewellery also forms part of the product range. Gold Plus retails plain gold jewellery offerings with designs specifically created for the semi urban and rural Indian market and offers unique designs crafted with diamonds, american diamonds and other precious stones. Zoya offers premium studded jewellery catering to the needs of the elite. The jewellery division has its own design studio.
Eye wear: Titan Eye+ offers a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss, etc) and in-house brands – Titan Eye+ and Dash. Customers are offered a unique browse-select-buy format where all products are accessible, using world class equipment for zero-error eye testing by qualified optometrists trained at Sankara Netralaya and style consultants to help buyers make the right choice of frames and lenses.
Precision engineering: The division’s products span precision engineering components and sub-assemblies, machine building and automation solutions, tooling solutions and electronic sub-assemblies. The division is ISO 9001:2000 and ISO 14001:2004 certified. Additionally, the unit catering to the aerospace segment is AS 9100B certified and the unit catering to automotive segment is TS 16949 certified. The unit has recently been selected for the National Aerospace and Defence Contractors’ Accreditation Programme for its non destructive testing capabilities.