Titan Industries is a manufacturing company that produces India's largest and best-known range of personal accessories – watches, jewellery, sunglasses and prescription eye wear. Titan Industries was established in 1984 as a joint venture between the Tata group and the Tamil Nadu Industrial Development Corporation.
The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling, manufactured in a state-of-the-art factory at Hosur, Tamil Nadu. In 1995, the company diversified into jewellery under the brand Tanishq to capitalise on a fragmented market operating with no brands in urban cities. In 2005, the company launched its second jewellery brand, Gold Plus, to capitalise on opportunities in small towns and rural India. The company has now entered into eye wear, launching Fastrack eye-gear sunglasses and prescription eye wear.
Areas of business
Titan's main products are:
Watches: The four main watch brands include Titan for the mid-premium segment, Fastrack focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the premium market. The Titan brand architecture comprises several sub-brands: Titan Edge, Titan Raga, Nebula and several other collections like Wall Street, Heritage, Regalia, and the Aviator series.
The company manufactures over 10 million watches per annum and has a customer base of over 100 million. Today, the Titan portfolio has over 60 per cent of the domestic market share in the organised watch market. Watches are sold through exclusive 'World of Titan' showrooms and at 12,000 outlets in more than 2,500 cities in India and internationally in over 30 countries, primarily in the Middle-East and Asia Pacific. Its after-sales-service is itself a benchmarked operation with service centres and amongst the world’s fastest turnaround times. The company has a world-class design studio for designing watches and accessories.
Jewellery: Tanishq is India’s largest, fastest growing jewellery brand with a premium range of gold jewellery studded with diamonds or coloured gems, and a wide range in 22kt pure gold and platinum jewellery. Gold Plus is the recent retail plain gold jewellery offering for the mass market. The jewellery division has its own design studio.
Eye wear: Titan Eye+ retails sunglasses under the Fastrack brand and prescription eye wear consisting of frames, lenses, sunglasses, accessories and contact lenses of its in-house brands and other premium brands.
Precision engineering: The company’s Precision Engineering Division supplies precision components to the aviation and automotive industries. It also manufactures dashboard clocks as OEM to car manufacturers in Europe and America, and provides fully integrated automation solutions. This division is certified under AS 9100B for the aerospace segment, TS 16949 for the automotive segment and the coveted Ford Q1 status – the highest possible supplier recognition from Ford.
Location
Headquartered in Bangalore, India, the company has manufacturing and assembly operations at Hosur, Dehradun, Roorkee, and Baddi in Himachal Pradesh, and an ECB plant in Goa.
