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Our businesses > Tata companies > Tata Global Beverages > Feature stories |
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May 2008 | Sujata Agrawal
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Mr Bean Coffee Junction
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A unique coffee retailing experience from Tata Coffee |
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It’s a coffee shop with a difference: Mr Bean Coffee Junction has a unique offering for coffee connoisseurs. It’s a place where coffee lovers can pick and choose from a wide range of quality coffees — including Pea Berry and Plantation — and sip a cup of their preferred blend of coffee amid modern settings and soothing ambience.
Customers are offered the convenience of buying fresh roast and ground branded coffee according to their favourite blends. What makes Coffee Junction special is the fact that customers can try out different coffee blends, prepared through high quality filter coffee machines, before making a choice.
Coffee Junction stores the preferences of customers to offer them a personalised and customised service every time they visit the outlet. Managed by Tata Coffee, Mr Bean Coffee Junction offers value for money for the serious coffee drinker.
"Coffee retailing is a serious thrust area for the company and plans are in place to roll out Coffee Junctions across several key markets in South India, including Bangalore, Chennai, Trichy and Vishakhapatnam. The unique format and value added services, we hope, will go a long way in enhancing the experience of the avid coffee drinker," says MH Ashraff, managing director, Tata Coffee.
| Fact file
The beginning: Tata Coffee opened the first outlet of Mr Bean Coffee Junction in Kochi in 2006.
The outlet: The stand-alone outlet combines sales of roast and ground coffees with vending and retailing, all under one roof.
The spread: Two outlets, one each in Kochi and Coimbatore. |
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