The Pierre: A new chapter via @tatacompanies

Its suites have played host to legends. Its halls have watched the world’s most powerful at play. Built by Charles Pierre Casalaco on New York's renowned Fifth and Madison Avenues, The Pierre first opened its doors in 1930. In the almost 80 years since, it has been the destination of choice for royalty, business tycoons and Hollywood’s jet set.

When the Tata group decided to renew its focus on establishing a more significant presence for its brand in the US, The Pierre was the obvious choice. Housed in a landmark building, offering impeccable service and old-world luxury, The Pierre had a globally recognised identity. With its iconic stature, the hotel was just what Taj Hotels Resorts and Palaces was looking for and in 2005 the company entered into a 30-year management contract at a cost of $45 million (Rs198 crore).

As The Pierre changed hands, the new owners were mindful of the hotel’s rich heritage and strong identity. "The changes have been primarily in the area of aligning processes and best practices with the standards prescribed by the luxury division of Taj group, implementing the Tata Business Excellence Model (TBEM) and rolling out company initiatives like 'Vision 2010'," says general manager Heiko Kuenstle.

However, the Taj group did recognise the need to modernise and make the hotel more relevant to the 21^st century traveller. This was the motivation behind the $100 million renovation that the company undertook in January 2008.

After a meticulous effort to keep the majestic charm of the hotel while offering every modern amenity, The Pierre is set to re-open its doors on June 1, 2009. The hotel will showcase remodelled interiors for its guestrooms tastefully appointed with inviting residential-style décor, a 40-inch flat screen television, a Bose Wave Studio with iPod docking station, WiFi among other conveniences. Guests can also look forward to new restaurant Le Caprice, new lobby lounge Two E, and a graciously welcoming reception area.

“The designs perfectly complement The Pierre’s classic ambience of quiet refinement and restore a sense of the property’s original grandeur,” says Mr Kuenstle of the renovation.

“We look forward to welcoming guests to our distinctive world of luxury. We’re also excited to join forces with Le Caprice to introduce our new brasserie-style restaurant, Le Caprice at The Pierre, the first restaurant outside of London for this celebrated UK favourite.”

Now, with its new bouquet of offerings coupled with the grand magnificence its guests have come to love, The Pierre is set to begin yet another glorious chapter in its history.

Also read:
Interviews with Heiko Kuenstle, GM, The Pierre:
	‘The Pierre will offer guests the ultimate hotel experience’
	The elegance and luxury of bygone years