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Feature stories

 
Human touch of chemistry
The world’s second-largest manufacturer of soda ash, Tata Chemicals also produces life-bettering products like affordable water purifiers, fortified table salts and customised crop nutrients
Pluses in a pulses play
Tata Chemicals and its subsidiary, Rallis India, have made a mark in the pulses business, and there is potential for further success in a segment dominated thus far by unbranded names
Bringing people together
With operations in four countries, Tata Chemicals is a strong believer in the power of a common language in bringing together people from different cultures
A pinch of good health
Tata Chemicals is once again elevating the status of salt, the humblest of seasonings and one of its main products, by fortifying it with iron in addition to iodine
Welcome to Tata ... and to TBEM
Tata Chemicals offers a fine example of how the Tata Business Excellence Model can help with the integration of acquired entities
Technology tweakers
By rejigging the inside elements of a crucial piece of equipment, a team from Tata Chemicals has improved productivity, reduced emissions and increased revenues
Hope and more in HOPS
The work of a team from Tata Chemicals points the way to a breakthrough reduction in the cost of generating alternative energy
Silica boost for nutrition
Tata Chemicals is working on a health drink that delivers nutrition through silica nanoparticles.
What's cooking at Tata Chemicals?
Some enterprises grow vertically, others horizontally. Tata Chemicals has done both, and more, over the past six years. And it is now positioning itself as a provider of solutions that address tomorrow’s food, water, health and climate-change challenges
The changing face of Tata Chemicals
Some enterprises grow vertically, others horizontally. Tata Chemicals has done both, and more, over the past six years. And it is now positioning itself as a provider of solutions that address tomorrow’s food, water, health and climate-change challenges
It’s all about consumer interest
The transformation at Tata Chemicals has also led to the creation of a much bigger portfolio of consumer products
When one is better than many
In an exercise with much to be gained from, Tata Chemicals’ multiple entities have been brought together under a common brand and vision
Taking the long-term view
By enabling community participation and focusing on the future, Tata Chemicals ensures that its corporate sustainability initiatives are meaningful
Purity is the key
Getting a less tainted version of soda ash was the motivation for a team from Tata Chemicals — and their efforts are likely to yield a rich and clean dividend
Food for healthy thought
A team from Tata Chemicals has found a method to produce a high-purity carbohydrate that is at the core of an emerging class of health food
A binding breakthrough
Tata Chemicals Innovation Centre is focused on reducing the cost of producing a wonder polymer that can be used in agriculture, cosmetics, healthcare and more
The daily dose of dal
With its launch of branded pulses, the consumer products business of Tata Chemicals has created new waves in the market
Water for all
The runaway success of the Tata Swach water purifier shows that the product is an excellent fit for rural and urban households that need affordable and safe drinking water
Preserving biodiversity (a Tata Chemicals initiative)
Tata Chemicals, whose inorganic chemicals complex is located at Mithapur in Okhamandal, is involved in a variety of programmes aimed at protecting and conserving the environment of the region
Sweetening the water
Tata Chemicals Society for Rural Development (TCSRD) tackles the critical problem of water scarcity in Okhamandal by creating water resources and implementing water management strategies to conserve and optimally use all available water resources
Pure and simple
With its superior technology and affordability, Tata Swach promises clean drinking water to millions of Indian families
Enabling, empowering
Tata Chemicals has built up TKS as a network of one-stop centres that provide farmers with much-needed inputs.
Turning ideas into reality
Scientists at the Tata Chemicals Innovation Centre don’t just dream up new ideas every day, they also work towards leading the ideas to commercial fruition
Tata Chemicals greens the land
The company has transformed a 20-year-old inorganic chemical dumpsite into verdant acreage by using bio fertilisers and bioremediation techniques
Flavour of India
For 25 years now, Tata Salt has held the trust of Indian consumers by consistently delivering on its promise of purity and health
People at the fore
Tata Chemicals' employee initiatives inject fun and camaraderie into the workplace, thereby motivating and engaging its people
Tata Salt
Like the larger Tata brand whose name is an integral part of its own name, Tata Salt upholds values of trust and purity
A wealth of wellness
Tata Chemicals has gone from being the flavour of the year to becoming a parable for our times due to good, old fashioned business virtues of vision, competence and teamwork
Family values
The acquisitions adventure that Tata Chemicals embarked upon has been a story of sharing and caring, understanding and being understood
The right chemistry
The UK-based Brunner Mond Group, which joined the Tata Chemicals family last December, boasts of a distinguished lineage and a history of a pioneering approach to business, which sits well in the Tata group
Rural vistas open out
The next big frontier is opening up and the rush to woo rural customers has begun, says Prasad Menon, MD, Tata Chemicals
Good chemistry
Necessity, they say, is the mother of invention. For Tata Chemicals, it also served as the mother of expansion
Flavour of a nation
From humble beginnings to being one of the country's most trusted brands, Tata Salt has transcended many a barrier to keep its promise of purity
When less is more
Tata Chemicals' Babrala plant has earned the distinction of being the most energy-efficient ammonia and urea complex in the country thanks to the remarkable success of its excellence initiative — Manthan
Cracking the code
In an industry rendered turbulent by market forces, Tata Chemicals is looking to ride the wave of competition
Reframing the farming matrix
The Tata Kisan Sansar is a Tata Chemicals initiative that has evolved and improved to stay in step with the changing needs of Indian farmers
Taking on the world
Tata Chemicals, one of the largest manufacturers of fertilisers and soda ash in the country, has begun to align itself with global practices and understand the global landscape of the industry
A brand worth its salt
Tata Salt is riding an emotional wave with its latest advertising campaign. The brand’s new communication uses a distinctive take to depict the purity of salt in simple acts of honesty
A matter of trust
In what was one of the biggest surprises in the great Indian brand bazaar, Tata Salt toppled traditional favourites like Coca Cola and Lux to step in at number four in the Brand Equity survey* of India's most trusted brands
A good crop all round
The children of the MVF School at Alur, near Hyderabad, have a better life to look forward to thanks to the commitment of seven Tata companies. This initiative of the TCCI regional group is an inspiring example of companies working together for the social transformation of an underprivileged community
The view from the other side
Tata Chemicals' initiatives, Tata.com and the Tata kisan parivar have touched lives of farmers and brought smiles to their faces having yielded  better crop with hybrid seeds
Development partnership with farmers
Tata Chemicals launched the first Tata Kisan Kendra in 1998. Today, many more of these unique integrated educational and training institutions are enriching the lives of farmers in north India