Health in a cup
January 2013 |
| A portfolio of highly popular tea, coffee and other drink brands make Tata Global Beverages one of the top beverage companies of the world |
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Blessed is the magical bean
December 2012 | Vibha Rao |
| Whether it's latte, cappuccino, espresso or the famous Indian filter coffee, the Tata estate coffees help awaken the inner spirit. Here's how the magic bean makes it to your cup |
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Kicking up a storm
August 2012 | Vibha Rao |
| The Tata Tea Jaago Re Soccer Stars programme reaches out to schoolchildren across the country in an attempt to awaken latent football talent |
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A brand new awakening
December 2011 | Vibha Rao |
| Jaago Re (wake up), the iconic Tata Tea marketing campaign aimed at India’s youth, has evolved to highlight different kinds of socially critical issues |
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Jelly for the belly
August 2011 | Philip Chacko |
| Sukk is the drink and the Clever Jelly Company the creator — there's the beginning of why Tata Global Beverages' new health drink stands out from the crowd |
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The taste of one
March 2010 | Christabelle Noronha |
| Spread over four continents, incorporating professionals from varied cultures, and integrating disparate processes, structures and operational methods — the building of Tata Beverage Group has been a singular endeavour |
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A new way forward
March 2010 | Sujata Agrawal |
| The new management and marketing structure at Tata Beverage Group promises a cupful of advantages, but there are challenges to be overcome as well |
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Tetley’s fun pill
December 2009 | Gayatri Kamath |
| Two people in Tetley came up with this unique concept — a flavoured pill that can be added to any drink, anytime, anywhere, to create an entirely personalised beverage. Targeted at the youth market, this ‘fun’ idea won kudos in the ‘Dare to try’ category of innovations. |
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Planting seeds of hope
November 2009 | tata.com |
| Tata Tea is giving disabled youth and adults the gift of economic opportunity through its training and rehabilitation initiatives |
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Wake up and smell the tea
January 2009 | Christina Fernandes |
| Tata Tea’s Jaago Re advertising campaign captures the spirit of these questioning times in a manner that sets the brand apart. And there’s more brewing in the pot |
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The brand promise: Eight O’Clock Coffee
November 2008 | Cynthia Rodrigues |
| The appeal of the brand lies in its high quality coffee bean selection and roasting process that delivers a rich, smooth taste and aroma |
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Himalayan
November 2008 | Cynthia Rodrigues |
| The presence of natural minerals differentiates Himalayan from other bottled water brands and fortifies it with qualities that benefit the customer |
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The brand promise: Tata Coffee
November 2008 | Cynthia Rodrigues |
| Tata Coffee holds sway among its customers as a brand that brings home the true experience of coffee drinking |
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Tetley
November 2008 | Cynthia Rodrigues |
| Tetley sells in over 70 countries and is a brand leader in the UK and Canada, thanks to its commitment to innovating and being relevant to the consumer |
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Tata Tea
November 2008 | Cynthia Rodrigues |
| Qualities such as reliability and trustworthiness, identified with the Tata group, are associated with Tata Tea and its brands |
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More than just water
June 2008 | Pradeep Poddar |
| The wellness quotient of water is being highlighted as it gets transformed into a nutrient-filled elixir that can deliver good health in liquid doses |
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Mr Bean Coffee Junction
May 2008 | Sujata Agrawal |
| A unique coffee retailing experience from Tata Coffee |
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Chai Unchai: the tea bar
May 2008 | Sujata Agrawal |
| Hang out and unwind at this trendy tea bar |
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A tea-maker's tale
April 2007 | Sujata Agrawal |
| For the last 170 years, ever since the Tetley brothers — Joseph and Edward — started selling tea in 1837, Tetley has built its brand worldwide by creating innovative products and listening to the customer |
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Charming Coorg
January 2007 | Candida Moraes |
| Plantation Trails, the new holiday homes in Coorg from Tata Coffee is an ideal weekend getaway, amidst verdant green valleys, teak wood forests and sprawling tea and coffee estates |
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Building brands, brewing success
July 2006 | Candida Moraes |
| Tata Tea is constantly evolving its product and marketing strategy in its effort to give the Indian tea drinker a more delectable hot cuppa |
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Brand new way
April 2006 | Candida Moraes |
| Reworking brand strategy and product mix has worked wonders, giving a fillip to Tata Tea brands |
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A winning blend
April 2006 | Candida Moraes |
| All the way from America, Good Earth Corporation is offering herbal and fruity flavours for the Tata Tea kitchen |
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The big brew
March 2006 | Cynthia Rodrigues |
| Great things are in store for the humble Coorg coffee bean. Tata Coffee is brimming with new plans. Aside from a major thrust into making instant coffee, it's setting up a chain of coffee bars, diversifying into tea, and setting up shop in Uganda |
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The highs of tea
September 2005 | Cynthia Rodrigues |
| Millions of tea drinkers across the country have put their faith in Tata Tea, a company whose products have consistently lived up to their promise |
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Brewing magic in Canada
September 2005 |
| Innovation, consistency and focus have been the critical ingredients in Tetley Canada's recipe for success |
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Flavoured to please
June 2005 | P Jose David |
| P Jose David details Tata Tea's endeavours to successfully develop flavoured tea bags |
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Tata Tea: A taste for change
January 2005 |
| In terms of products, Tata Tea entered new geographies. It expanded its thinking to take in beyond the local market; the growth canvas became global, as did the priorities |
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Batting for the customer
January 2005 | Sujata Agrawal |
| It manufactures the tastiest of products, but that's not what makes Tata Tea a leader. Rather, it's the subtle art of consumer focus |
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Stirring up a strong brew
October 2004 | Sujata Agrawal |
| Different Tata companies with different objectives embraced the singular path of innovation to achieve breakthroughs and triumphs. Perspectives on how innovation worked wonders for Tata Tea |
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The world in a teacup
March 2004 | Sujata Agrawal and Saloni Meghani |
| Tata Tea could now offer tea to its consumers in any part of the world. Its new vision is to take the global challenge for leadership in tea |
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Coorg diary
December 2003 | Shobha Ramaswamy |
| Resting in the lap of the gods, Tata Coffee's kingdom in Coorg is a throwback to times past, when the cultivation of the divine bean was a calling rather than a career, when plantations thrived and the bond between humans and the land they farmed was indelible |
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Beverage leverage
August 2003 | Sujata Agrawal |
| Tata Tea’s brand-building initiatives focus on taste, quality and imagery. Each brand strives to establish a lasting relationship with the buyer |
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Tata Tea: EVA in a tea cup
March 2003 |
| Tata Tea started building EVA as a key performance indicator in the balanced scorecards, so that the performance-management system centres around EVA |
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The colour of ability
March 2002 | tata.com |
| Aranya, a Tata Tea community development project in Munnar that is involved in the art of natural dyeing, helps disabled youngsters walk tall by making them self-reliant and productive members of society |
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Brewing brand width
March 2002 | Venkatachari Jagannathan |
| The aroma is right and the flavour perfect as Tata Tea and Tetley combine to stir up the Indian tea market. Here's a taste of things to come |
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A new lease of life
November 2001 | Christabelle Noronha |
| Deep inside Munnar, home to Tata Tea's operations, Christabelle Noronha comes across Srishti, a community welfare centre that really cares for the flora and fauna and helps the physically and mentally challenged to lead normal lives |
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Project Dare
October 2001 |
| Making greeting cards is an activity DARE uses to help these children earn while they learn |
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All the tasty moves
June 2001 | Ananth Koovappady |
| Tata Coffee is the single largest integrated coffee company in the world. It has a presence in every aspect of coffee-making and seeks to enter newer areas |
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Coffee in India
June 2001 | Ananth Koovappady |
| The history of coffee in India dates back to the 17th century |
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Leading the industry
June 2001 | Ananth Koovappady |
| A look at the company's marketing strategies reflect Tata Coffee's surging growth nationally and internationally |
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Brewing a strong brand
June 2001 | Ananth Koovappady |
| Tata Coffee — a look at the past, present and future of the largest integrated coffee company in the world — from its origin to its traditions, from the challenges it is overcoming to its plans for the future |
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Attitudinal segmentation
December 2000 | Harish Bijoor |
| Harish Bijoor, vice-president, marketing, Tata Coffee, speaks of attitudinal segmentation and its impact on marketing strategy |
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Intrusive marketing
December 2000 | Harish Bijoor |
| "Intrusive marketing is the name of the game," says Harish Bijoor, vice-president, marketing, Tata Coffee, "that walks into people’s lives and creates a marketing whirlpool of sorts. Temporary whirlpools that tend to tease, titillate and trouble. Trouble enough to cause that intrusive sale or buy!" |
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King commodity
December 2000 | Harish Bijoor |
| Every commodity that ekes out an existence from the Indian soil is in trouble, be it coffee, tea, pepper or coconut. With the World Trade Organization waiting on our doorstep, it is time we took steps to get out of the crisis, says Harish Bijoor |
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Tata Tea: Brewing up global success
October 2000 | Dwijottam Bhattacharjee |
| The synergies between Tata Tea and Tetley will add enormous value to the company and help the Indian tea industry become globally competitive |
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