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Feature stories

 
A Titan for our times
HG Raghunath, CEO, watches and accessories, Titan Industries, reflects on the challenges faced and milestones achieved by the company's watch division in its 25-year journey
Sparkle all the way
With intense focus on innovation and other business excellence best practices, the jewellery division of Titan Industries has reached the pinnacle of excellence within the Tata group by winning the coveted JRD QV award 2012
The winning world of Titan
There are many attributes that make Titan a singularly resourceful organisation, most strikingly a surefooted sense of business and a deep-rooted feeling for people — consumers as well as employees
Eye on the ball
Born of a vision to transform the eyewear industry in India, Titan Eye+ promises to do that and more, and in quick time too
Precise is the play
Titan’s precision engineering division has taken the road less travelled to set itself apart from the company’s other businesses
An A for D
Design is central to the Titan business aesthetic, the cornerstone of a manufacturing culture defined by elegance and finesse
Inside Titan
Titan has thrived by being on the dot in business and beyond
Something precious in the bag
Titan's automated diamond-bagging machine eliminates errors, saves on labour and time, and ensures a much smoother process than its manual predecessor, not to mention a business opportunity that in theory should rake in $1 billion
Evoking the experience
Titan Industries is leveraging its retail network of over 530 stores to enhance its identity as a lifestyle accessory company
Looking to new frontiers
Titan Global Design, set up by Titan Industries in October 2009, plans to leverage the company’s well-established expertise in product design and take it to the global market
Making it on their own
Titan's enlightened policy of employing people with disabilities has paid dividends for the company, while helping these children of a lesser god turn their lives around
Putting people first
A host of skill and talent development programmes along with processes that encourage and nurture employee involvement is what makes Titan Industries a great place to work
The brand promise: Titan Eye+
Eye+ by Titan Industries is a new range of stylish eyewear, which offers over a thousand styles of eyeglasses, as well as a large collection of sunglasses and contact lenses
Tanishq
The fact that it belongs to the Tata family assures the customer that with Tanishq, all that glitters is certainly pure gold
Titan
Over the years, the Titan brand has demonstrated its respect for the consumer’s needs and proved itself worthy of trust, which makes it a virtuous member of the Tata family
Tanishq: jewellery as art form
This jewellery brand from Titan offers purity as well as art in its dazzling range of products
World of Titan: moments in time
An exclusive range of stores that showcase the widest range of watches and timepieces
Titans all the way
The precision engineering division of Titan is setting new benchmarks for style and substance
Titan and Tanishq shine with international recognition
Titan and Tanishq continue to bag more awards and recognition in their striving for excellence in product quality and services
Jewels of India
In the branded jewellery segment, Tanishq has established its leadership position and built a persona which is premium, stylish, exquisite and pure
A brand to watch for
Titan is striving to ensure that Sonata becomes rural India's most preferred brand, with competitive prices and attractive designs
Watch out for Xylys
From its movements to the refined watch face and hands and the bold yet elegant case, a Xylys watch is indeed a unique timepiece
Timed to perfection
With innovation and technology, Titan is carving for itself  a sizeable niche in the competitive West Asian market
Timing it right
Titan has rewritten the rules of watch making to emerge as the brand of choice for Indians of all ages and from every strata of society
Twinkle twinkle, shining star
With its emphasis on credibility, design quality and purity, Tanishq has transformed the market for jewellery in India
Supply-side success
The unseen star of Titan's achievements in securing and retaining customer trust is its supply-chain methodology
Mark of a Titan
There's much more to design than styling and surface aesthetics. The artists at Titan's design hub in Bangalore mould their creativity to capture the many moods of consumers
Time after time
Titan has not only to upgrade existing models and refurbish current collections, it also has to revamp entire ranges with new styles or shapes. However, the greatest effort lies in the  innovations that create segments by themselves like Fastrack and Edge
The lord of precious things
Different Tata companies with different objectives embraced the singular path of innovation to achieve breakthroughs and triumphs. Perspectives on how innovation worked wonders for Tanishq
Living in interesting times
Titan watches and Tanishq jewellery will soon add their glitter to the global fashion consciousness. It is a matter of time before Titan lives up to its name and strides across geographical boundaries
Good times are back
2003 proved to be a good one for Titan, with the rewards of the previous year's initiatives being strongly felt
Glittering again
Tanishq has registered a turnaround in its fortunes after a three-year slowdown and is today perceived as a design leader in jewellery; a distinct brand which defines trends in jewellery
Watch and wait
Titan looks at new strategies to face the global market in face of WTO
Strategy, not a straitjacket
"Implementation is an integral part of strategy. Strategy is not just a set of ideas removed from reality. It becomes visible only when you implement it."
Tanishq: Honest and transparent glitter
Tanishq has leveraged the design skills that are part of the Titan heritage to refine its products, and has invested a lot in research and customer-focused studies on what the Indian woman is looking for
Titan machine stays ahead of its time
Titan has transformed the face of India’s watch industry. It has always offered consumers quality products that combine classy designs with superior technology
The town that Titan built
Like the Titan watches, Titan Township also exhibits meticulous attention to detail, aesthetics, functionality and quality