Tanishq, the jewellery brand of Titan Industries of the Tata Group, bets big on the wedding jewellery market. It has a significant proportion of sales from this segment, according to Gaurav Bhuwan, Head (Marketing).

 

Tanishq could report 40-45 per cent rise in sales in the last three quarters sequentially, mainly driven by wedding purchases, he said.

 

Mr. Gaurav Bhuwan was here to launch the ‘Taj collection' of jewellery.

 

Under this category Tanishq offers Taj Timeless Collection, Taj Contemporary and Taj Avant Garde. These were targeted at progressive women, he said.

 

Exclusive range

 

According to Latha Padmanabhan, Regional Business Manager, these were relevant to modern usage, though traditional in nature taking inspiration from Taj Mahal. With an exclusive range of 110 products, these are priced from Rs. 40,000 onwards, she said. Tanishq has 120 outlets across the country with two large-format stores, one each in Chennai (T. Nagar) and SEA (south extension area), New Delhi. It has plans to open more stores this year.