Apart from eating spinach and bashing up his enemies, Popeye now has an all new hobby - keeping time for children, courtesy Titan. To add excitement to the coming holiday season, Titan Industries have launched three new collections of Dash watches featuring popular cartoon character, Popeye and his friends, a digital collection and Lumibrite- "glow in the dark" collection. Their trendy styles feature the popular cartoon sailorman Popeye with his favourite can of spinach and bunch of friends-Olive Oyl, Baby Popeye and Baby Goil in six different designs.

The dials and watch straps bear cute and attractive graphics of the cartoon characters and each watch comes aptly packed in a spinach can. The Popeye collection is priced between Rs.350 and Rs.395 and the Titan Industries Limited, is the sole licensee in India for Popeye characters in the watch category. For those who prefer digitals, there is also a collection of 10 digital watches with exciting features like El-light, compass and Velcro straps for the sporty. The digital range is priced between Rs.425 and Rs.495. Also for the first time ever, Dash has introduced a Lumibrite collection of watches that glow in the night. At Rs.325, they are a steal. Their collection has something in store for the girls too-five watches which come with additional changeable bezel rings that enables one to change and match the watch to one's outfit. These watches are priced at Rs.295.