The extension of the Nano car concept to residential project seems to have clicked for the Tata group. Within five days, the company has sold an overwhelming 6,000 forms for the 1,000 flats at its recently announced budget homes project at Boisar.
Recently the group’s Tata Housing unveiled its Shubh Griha project at Boisar, a good 100 kms away from South Mumbai. The project will have ground plus two storeyed structures with one room kitchen flats of carpet areas 218 sq ft and 281 sq ft as well as one bedroom kitchen flats of 373 sq ft. The sale of forms started on May 11. According to officials from Tata Housing, by Friday the twelve branches of State Bank of India, that are selling the forms for Rs 200 each, sold out forms equal to six times the number of flats available.
Phase I of the total 60 acre project will have 1000 flats, a school, hospital and a market spread across 10 acres. The sale of forms and payment of booking amount will last till May 25.
Rajeev Kumar Das, senior marketing manager for the company, said that an even better response for the project is expected post the draw of lots by MHADA on Tuesday. “There are people who are not buying flats as they are waiting for the MHADA results,” said Das. The Boisar project too will have a lucky draw which will include a list of those waitlisted.
Das added that the project website has seen 26 lakh hits in five days. “It is equal to the response received by Nano car- 35 lakh hits in three days,” said Das.