Infiniti Retail, a 100-per cent subsidiary of Tata Sons, on Monday launched Croma, its first national chain of multi-brand outlets for consumer electronic and durable products. Infiniti Retail will own and run the retail operations in India, while Australian retail giant Woolworths will provide technical support and strategic sourcing facilities from its global network.

Tata Sons Chairman Ratan Tata and Roger Corbett, Independent Consultant, Woolworths, Australia, jointly launched the first Croma store in Juhu, Mumbai spread over 20,000 sq ft of space with more than 6,000 products across eight categories like home entertainment, small appliances, white goods, computers and peripherals.