Tata Tea has forayed into the out-of-home beverage segment by unveiling their first outlet of Chai Unchai in Bangalore.
Sangeeta Talwar, executive-director, Tata Tea, said: "Chai Unchai is crafted as a retail space in the out-of-home segment that connects with youth in an exciting and differentiated manner. The new adda or hangout is designed to be cool - neither a kiosk nor a parlour but with an ambience that is warm, friendly, unpretentious and fun."
"The outlet offers both tea and non-tea beverages with a range of unique snack offerings especially designed for it. Chai Unchai is another first in the industry in the way it has been conceptualised and executed. We are confident we will make a compelling connect with young people," she added.
Pankaj Dant, general manager (marketing & sales), Tata Tea, said: "Our research shows that this segment has a huge opportunity as consumers are constantly looking at different options for a satisfying out-of-home beverage experience. The design for the outlet has come out of a need expressed by the younger generation for a place where they can just be themselves."