Tata Tea, the leading player in India’s packaged tea market, knows that tea is an integral part of Indian hospitality. The brand has the most extensive geographical spread in India and the deepest penetration among users.
Its appeal lies in its continued effort to successfully meet emerging consumer needs and offer a great tea experience through consistent innovation. The relationship of the brand with the consumer has been strengthened over time, moving away from describing functional benefits to establishing a strong emotional connection with consumers.
Qualities such as reliability and trustworthiness, identified with the Tata group, are associated with Tata Tea and its brands. The Tata name helps establish a certain stature that enhances the Tata Tea brand.