Titan Industries is not a brick and mortar company. It is built on the passion and emotion of its proud employees. Titan can be best described as a huge living organism pulsating with highly motivated and dedicated employees. Every employee is treated with care and concern and is allowed to grow and blossom. No wonder then that the company has won the ‘India’s Best Companies to Work For - 2009’ award, having bagged the 24th position across all industry categories and the first position in the Retail Industry category in the 'Great Places to Work' study instituted by The Economic Times.
S Ramadoss, vice president, HR and Administration, says, “Titan has always believed in the concept of Human Capital. Putting people first comes naturally to us.”
The company provides a host of welfare measures such as a crèche facility at the manufacturing units, gymnasium, canteen, medical, transport, etc. Loans for marriage, house deposit allowances, an interest subsidy on housing loans, vehicle loans, internal and external accident benefits, death relief fund, etc are offered to unionised and non-unionised employees.
A culture of camaraderie is evident in the enthusiastic celebration of all Indian festivals and special occasions such as birthdays, anniversaries, long service awards, cultural programmes, sports competitions, business meets, etc. The company also extends medical facilities and provides highly subsidised food to workers who are not on its rolls, an act of kindness that goes beyond statutory requirements.
Family members are also made to feel welcome at Titan by including them in awareness programmes, factory visits, family picnics, celebrations such as Father’s Day, Spouse’s Day, Children’s Day and community initiatives. Mr Ramadoss says, “More than 1,000 children participate in the Children’s Day programme each year to display their talent in drawing, painting, music, etc.”
These occasions are used by the management to communicate the goals and aspirations of the organisation. Company representatives also visit newlyweds at their residence to congratulate them and give them gifts, a practice that has helped cement ties between the organisation and employees and their families.
But it isn’t all play at Titan. The company has established a structure consisting of small group activities, suggestion schemes such as SEED and Idea Plus, and cross-functional teams to enable employees to express their ideas for making things better. This enables employees to play a more active role in their work lives. Employees are recognised and rewarded for going the extra mile through a well drawn out three-tiered recognition programme, namely, Moment of Fame, Outstanding Titanian, and Dream Team awards. Titan has also instituted a special recognition programme for frontline employees, namely, ‘Face of Titan’, ‘Super Stars’ and ‘Look for Stars’.
Apart from this,
The company also has a strong culture of volunteering. Over 300 volunteers participate in blood donation camps, eye camps, AIDS and environmental awareness, and other community initiatives. The efforts of volunteers are actively supported by the management too.
Titan’s HR structure is designed so as to understand and cater to the needs of employees at every level. At the local level, there are regional HR executives and Unit Personnel Executives (UPE). The UPEs are entrusted with the task of taking care of specific units within the company and acting as a single point of contact for employees. Mr Ramadoss adds, “The UPEs communicate with employees, enable deployment of welfare measures and larger HR initiatives, resolve grievances and counsel employees.”
The UPE system, which is well entrenched within the organisation, combines with the biannual open house interactions to instill confidence in employees that their opinions and views are important to the company. The open house interactions are typically presided over by the MD and heads of key functions.
Employees are free to directly communicate with the MD via email or phone. They can also approach other managers to discuss official and personal issues.
Mr Ramadoss says, “Titan has a formal documented grievance redressal procedure. Often the management forms committees which specifically focus on understanding and resolving employee grievances. U.firstname.lastname@example.org is another formal e-channel, which encourages employees to express their concerns and complaints in a non-invasive manner. These are centrally monitored by HR. There are other formal structures that deal strongly with issues such as ethical conduct, sexual harassment, etc.” In addition, the presence of a formal union, with designated office bearers and executive members representing various units, ensures that employee needs are catered to.
The growth and development of its people is very important to Titan. “We have a formal structure to impart knowledge and skills through in-house as well as external training programmes," says Mr Ramadoss. "All categories of employees go through an average of two to five man days of training each year.”
There is a structured Talent Management process in place at Titan, which is meant for grooming future leaders in the organisation. The programme ensures that the organisation has a continuous supply of high-potential individuals. The focus is to recognise high performance, address the aspirations of the talent and provide opportunities for career growth, which will help them take leadership roles.
The Tata philosophy is quite evident in Titan’s approach towards its employees. Titanians, in turn, have acknowledged the approach by naming it ‘a great workplace’.