January 22, 2009 | Business Standard
Tata Motors starts programme to target used car market
Tata Motors has commenced its certified pre-owned car programme, ‘Tata Motors Assured’ that has been launched on a pilot basis through 15 dealers in 10 major cities across India. The cities are Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh, Ludhiana and Vapi.
The programme will be subsequently offered across the country through the Tata Motors dealer network in a phased manner.
"Tata Motors Assured’ pre-owned car programme has been conceived to provide convenience of a one-stop solution to customers willing to exchange their existing cars for new Tata cars. Besides, it also offers an array of reliable and high quality certified pre-owned Tata cars which will come with one year/ 20000 km extended warranty and three free services," said S Krishnan, vice-president -commercial, passenger car business unit, Tata Motors.
The Indian used car market is in a nascent stage and dominated by the unorganised sector. Quality and reliability of pre-owned cars available through the unorganised sector is often not up to the mark.
The ‘Tata Motors Assured’ certified pre-owned car programme will offer a choice of reliable and certified pre-owned Tata cars to the customer. ‘Tata Motors Assured’ certified pre-owned cars will be refurbished in Tata Motors authorised dealer’s workshops using Tata genuine spares by skilled and trained technicians.
Each ‘Tata Motors Assured’ certified pre-owned car will undergo inspection by Tata Motors engineers as per a structured quality check list and come with a certification from ‘Tata Motors Assured’.
The ‘Tata Motors Assured’ certified pre-owned cars will be less than 5 years old, non accidental and with not more than two owners. ‘Tata Motors Assured’ certified pre-owned cars will come with a 1 year / 20000 km extended warranty.
Additionally, three free services will be offered to customers as a part of the certification package. The extended warranty and free service facility will be available pan India across the extensive service network of Tata Motors dealerships and select Tata Motors authorised service centres. Customers can now have a very convenient and safe option of buying and selling Tata cars and UVs at ‘Tata Motors Assured’ dealerships.