April 27, 2012
Tata Tea’s 'Soch Badlo' campaign wins three Abby awards
Tata Tea’s Soch Badlo campaign won accolades at the Abby awards, India’s most prestigious advertising awards organised by the Advertising Agencies Association of India and the Advertising Club of Bombay. The campaign has won three bronze Abbys in three categories — 'brand campaign website', 'creative use of social media' and 'digital integrated campaign'.
The digital campaign is built on the premise that if we place a fresh perspective in the form of a positive story among people, it would lead to positivity. Today, the website is a crowd-sourced aggregator of all things positive, be it real life unsung heroes, music, art or books. Click here to view the award winning entry; it says it all!