March 09, 2004

Tata Steel picks up 6 trophies at the Annual Business Communications Awards

Jamshedpur: The association of Annual Business Communicators of India, has recognised Tata Steel's foray into the latest communications technologies, and the company's application of these in impressive and effective ways.

At the award ceremony held on February 27, 2004 at Hotel Taj Land's End, Mumbai, Tata Steel's creative outputs, in the form of audio-visuals, events, intranet site, website, brochures and e-communication platforms emerged with flying colours from among 350 entries from companies across the country. Out of the six prizes won by Tata Steel, four were first prizes, and two were second prizes.

The following awards were given to Tata Steel:

Category
Award
Item
Digital External Communication 1st prize Tejaswini
Digital External (Web) 1st prize www.tatasteel.com
Prestige Publication 1st prize Centre for Excellence
Illustration 1st prize Shabash
Digital External Communication 2nd prize Steel in Fashion
Digital Internal (Intra-net) 2nd prize MD Online


The awards were presented to Tata Steel by Anuradha Mahindra, editor, Verve Magazine, Vikram Sarada, CEO, Sarada Group and editor, Deshdoot Times, Maharashtra, and Anand Sankeshwar, CEO, Vijay Karnataka, and MD, Vijayanand Printers.

This year Tata Steel's flagship house journals, Tisco News and Tisco Samachar, have both completed 50 years of continuous publication. Last year too, Tata Steel created history at the Annual Business Communicators of India (ABCI) by winning ten awards. No corporate house, since the inception of the award, had ever won as many awards as Tata Steel in the annual contest. With this, Tata Steel's leadership in the field of business communications in print, electronic and audio-visual media, has been fully established. Tata Steel's website, www.tatasteel.com, is also the proud recipient of the IISI People's Choice Award by International Iron & Steel Institute (IISI), Belgium.

The ABCI is the professional body for business communications and its main objectives are to gain recognition for the profession and enhance the professional skills of those working in this area.