August 14, 2002

Tata Engineering launches Tata 207 DI featuring optimum performance direct injection engine

  • First pick-up vehicle in the country with power steering.
  • Tata 207 DI is powered with the 407 engine.
  • Multi-application pick-up with payload capacity of 1.13 tonne.
  • High-performance, low-maintenance vehicle.
Tata Engineering today announced the launch of its new Tata 207 DI a pick-up vehicle designed for both urban and rural use. The Tata 207 DI is powered with the same engine as the Tata 407 and is India’s first 1.13 tonne payload pick-up with power steering. Its 60-HP, three-litre engine minimises fuel consumption and maximises driving pleasure and refinement. As part of a phased launch, the 207 DI will initially be rolled out in West Bengal and Assam.

Speaking on the occasion, Ravi Kant, executive director, commercial vehicle business unit said, "The Tata 207 DI is the result of intensive design, engineering and technical testing. The performance parameters were outlined on the basis of extensive and in-depth consumer feedback. In effect, Tata 207 DI is the vehicle that has been designed for the customer by the customer."

As part of the pick-up category of vehicles, the Tata 207 DI is a final leg distribution vehicle that can be used over a large range of applications such as distribution of milk, vegetables, poultry and FMCG goods. It is also an ideal vehicle for multiple forms of personnel-based applications such as highway maintenance crews, aircraft maintenance crews, courier vans etc.

The vehicle has been designed to accommodate larger and heavier payloads while retaining the aesthetic and comfort value through its ergonomically designed cabins and attractive accessories. Tata 207 DI sports an adjustable steering wheel providing greater driving comfort and control required for longer driving duration. It has the highest ground clearance in its category and has larger tyres for more traction.

The vehicle will be introduced in the single cab and crew cab versions.

The Tata 207DI is the ideal multi-application, multi-terrain vehicle providing high performance with low maintenance requirements. Tata Engineering provides superior customer support and dependable service through its wide sales and service network across the country. Customers can also avail of the 24-hour toll-free number 1 600 115370. Easy finance options from BHPC can be availed of across the network.

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