October 15, 2004

Aamir Khan is Titan brand ambassador

Titan today announced its Brand Ambassador, mega star Aamir Khan who will be endorsing the range of Titan watches.

Commenting on Aamir Khan as brand ambassador for Titan Watches, Mr Bijou Kurien, chief operating officer – watches, Titan Industries Ltd., expressed, "There is a perfect fit between Aamir Khan and Titan - their stature, timelessness, and the love and trust they both share with the people both nationally and internationally, makes this an ideal partnership. Moreover, Aamir has a universal appeal that extends to everyone, across age groups, just as our watches do. We believe his endorsement of Titan will go a long way towards reinforcing the fact that a watch is not just a time keeping device but an accessory that helps in self-expression.”

“I have always felt that Titan watches are as good if not better than any in the world. Titan watches have stood the test of time for their perfection, exclusivity, innovativeness and quality. It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world,” expressed the celebrated actor of international repute, Aamir Khan. “Incidentally, few people know that the first watch I ever bought with my own earnings was a Titan. This was way back in 1988.”

“The association with Aamir Khan was mainly due to the brand values that both Titan and the actor are associated with. We are both known for our commitment and obsession towards perfection, quality, innovativeness, setting new trends and our market leadership,” added Mr Bijou Kurien.

With this tie up, Titan has launched a new concept to promote the latest trends in the industry and will focus on watches as an important accessory of style and fashion. It is for the first time in India, that a watch manufacturer is taking this step towards educating its consumers on the different aspects, both in terms of look and feel for time wear. Style today is not restricted only to clothes but has been redefined in the context of accessories that complete grooming. A watch is no longer a time teller but a style statement.

As brand ambassador, the celebrated actor will play a key role in brand and product communication on television, in print and outdoor media. The unrivaled leader of the Indian watch industry, Titan, has sold more than 60 million watches in the last 17 years and retails out of more than 5,000 multi-brand outlets and 175 exclusive 'World of Titan' outlets.

About Titan Industries
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into jewellery. Today Titan is India's leading producer of watches, and is credited with changing the face of the Indian watch industry.

It has a domestic market share in excess of 50 per cent, in the organised watch market. Titan Industries reported a turnover of Rs 958.52 crore for the year ended 2003-04. As a full range producer-marketer, Titan offers the Indian and International customer a very large range of products to suit various tastes and budgets. Its products are recognised for innovation in design, quality and reliability.