June 03, 2011 | DNA

Tanishq opens new store in Pune

A baby care room, a children's play area, a men's lounge are part of a new large-format jewellery store unveiled by Tata Group's jewellery brand Tanishq in the city on Thursday.
 
Spread over 12,000 sq ft, the store houses more than 20,000 exquisite jewellery designs. Titan Industries managing director Bhaskar Bhat inaugurated the store on Bund Garden Road.
 
Talking about the concept of large-format stores and their need in the city, Bhat said, "India is witnessing an overwhelming need for branded retail chains offering jewellery for every occasion. Identifying the requirement, we planned to open large-format boutiques. This format of stores is a one-stop jewellery destination offering a wide range of products combining tradition with innovation across all price points and weight bands."
 
At the store one can find iconic collections like the Taj Collection which includes designs inspired by the Taj Mahal; Diamonds of Class, which has jewellery pieces elegantly crafted in high value diamond jewellery for a distinctive style and the Glam Gold collection which has exquisite gold pieces.
 
"We also have a unique saving and investment scheme - The Golden Harvest, where customers can save and invest a fixed amount every month for 12 months and at the end of the period they get a bonus and can collect the ornament from any of the Tanishq branches from India," said Bhat.
 
The boutique also provides skilled jewellery consultants to help customers choose what is best for them. This large-format store is the firm's third of its kind in India after Chennai and Mumbai. Titan Industries MD Bhaskar Bhat at the Tanishq store on Bund Garden Road on Thursday.

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