July 2013

Affirmative action at work

The Tata group’s affirmative action efforts have been steadily gaining in reach and effectiveness

The Tata Affirmative Action Programme, an endeavour that strives to enable India's scheduled castes and scheduled tribes, has been an agent for change in multiple ways.

In this special report, Suchita Vemuri gives an overview of the programme and how four Tata companies — Indian Hotels, Tata Business Support Services, Tata Chemicals and Tata Motors — have translated it into initiatives that benefit the people it is aimed at.
Indian Hotels: Leg up for employment
  By preparing a trained workforce, Indian Hotels has done good for industry and for youth, and it has won over corporate organisations to the cause of affirmative action, encouraging them to take on people from marginalised communities
  What began with a search for cost-efficiency has led TBSS to a strategy that not only addressed a critical commercial challenge but also furthered the company's affirmative action agenda
Tata Chemicals: Back to better schooling
  Where most bridge-course education programmes aim to bring dropout students to high-school levels, the Tata Chemicals initiative seeks to prepare dropouts among girl students for college
Beneficiary case study: The advantage of ability
  A daily wage worker in 2001, Tata Affirmative Action Programme beneficiary Kanipnath Jawale now runs a Rs2-million business, which has translated into his extended family prospering, his capabilities improving and his dreams getting ever bigger
B Muthuraman, head of the Tata group's Affirmative Action Forum, chairman of the National Council on Affirmative Action and vice chairman of Tata Steel, speaks to Sangeeta Menon about the affirmative action agenda and why it is time for the private sector to create more opportunities for the country's marginalised communities