May 10, 2011
Tata Motors launches the Tata Magic IRIS and the Tata Ace ZipMumbai: Tata Motors today launched the ‘Tata Magic IRIS’, a four-wheel, 3-4 seater small passenger carrier, a stylish, safe and comfortable alternative for commuters who depend on three-wheelers, and the ‘Tata Ace Zip’, a technologically superior and smart micro truck with a payload of 600 kg for deep-penetration door-to-door goods movement. Both the vehicles offer superior profitability to their owners.
Commenting on the launches, Mr. P M Telang, Managing Director - India Operations, Tata Motors, said, “Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicles market in India with the Tata Ace and the Tata Magic. With the introduction of the Tata Magic IRIS and the Tata Ace Zip the company will more comprehensively address the burgeoning need of public transportation and goods movement. Their quality, affordable pricing and competitive maintenance cost throughout the life-cycle will further foster self-employment in the country.”
The Tata Magic IRIS
The 4-wheel, fully covered, stylish Tata Magic IRIS has an all-steel body with hard top and double steel sheet doors thus, making it a safe vehicle, offering complete protection from heat, dust and rain. With wide doors for easy entry and exit, comfortable seating, more headroom & legroom and seatbelts, the vehicle ensures passengers have a safe and comfortable ride. The car-like independent McPherson strut suspension ensures a smooth and bump-free ride. It comes with flexible seating options suited to meet different needs across states.
Equipped with a powerful 611 cc, water-cooled engine with 11 HP power and 31 Nm torque, the Tata Magic IRIS delivers better power, pickup and gradeability which results in faster and more trips over long travel distances. With 12” radial tyres, the Tata Magic IRIS offers great mileage and superior performance. The strong and reliable aggregates come with an assurance of lower maintenance costs and longer life. Magic IRIS is thus a best-in-class vehicle superior in all aspects.
The driver experience is enhanced by class-defining features such as stylish instrument panel, ergonomically designed sliding bucket seat, big windshield, side mirrors, glass windows, stylish dashboard mounted gear shifter.
The vehicle comes with a warranty of 1 year or 36,000km, whichever is earlier.The Tata Magic IRIS is all set to be a head turner on Indian roads as it comes with 4 colour options — Arctic White, Ruby Red, School Yellow and Jet Black.
Tata Magic IRIS, BSIII version, is priced at Rs 1.95 lakh, ex showroom Thane (without octroi).
The Tata Ace Zip
A reliable, safe and efficient sub-600 kg micro truck with class-leading features, the Tata Ace Zip has the agility to navigate narrow by-lanes owing to its small turning radius of just 3.5 metres making it apt for both urban and rural use.
With a single cylinder water-cooled engine, delivering an output of 11hp and torque of 31 nm the Tata Ace Zip is set to change the way cargo is moved in the sub-600 kg category. It is the only vehicle in the sub-600 kg category to be powered by a water-cooled engine enabling a comfortable travel over long lead distances. 12” radial tyres and large load body makes Ace Zip suitable for varied application.
Tata Ace Zip comes with a sleek steering wheel, comfortable seats and a roomy cabin, ensuring that the driver has a fatigue-free experience, resulting in higher productivity and a significantly superior earning opportunity for the operator. The ergonomically positioned dashboard mounted gear shift lever enhances comfort in ride and handling while enhancing the roominess of the walk through cabin.
Tata Ace Zip comes loaded with safety features like retractable seat belts and a sturdy all-steel cabin, which ensures complete safety for its occupants. The micro truck is versatile and adapts seamlessly to different terrains and road conditions.
The vehicle comes with a warranty of 36000 km/ 12-month, whichever is earlier.
Tata Ace Zip, BSIII version, is priced at Rs. 1.90 lakh, ex showroom Thane (without octroi).