April 17, 2012

Tata Steel’s new zinc pot will be dedicated to MagiZinc Auto

Tata Steel will invest in an additional zinc-pot operation at its IJmuiden works in the Netherlands which will focus exclusively on the production of MagiZinc® Auto coated steels for the automotive industry. Work will start towards the end of this year on installing the new zinc-pot equipment on 'continuous galvanising line number 3', which is one of Tata Steel’s dedicated automotive production lines.

In an effort to produce greener, more sustainable vehicles with a prolonged lifespan, automotive manufacturers have shifted towards fully galvanised auto bodies. However, the demand for a reduction in vehicle mass and a lower total cost of ownership has forced carmakers to reconsider traditional anti-corrosion coatings.

The need for thinner zinc-coatings with improved performance has led Tata Steel to develop MagiZinc Auto, a thin hot-dip galvanised coating alloyed with aluminium and magnesium. It offers twice the corrosion protection of standard galvanised finishes and provides significant performance improvements for automotive press shops at the same time. Both elements lead to lower total cost of ownership for its users. The product has been granted official accreditation by several carmakers.

Dr Henrik Adam, chief commercial officer, Europe, Tata Steel, said: “The investment in a new zinc pot for the production of MagiZinc Auto strengthens the position of Tata Steel as a dedicated supplier to the automotive industry. We’ve responded to the needs of our customers in developing this product and we think it has huge potential in the auto sector. The zinc pot broadens our MagiZinc Auto offering into our full advanced high-strength steels portfolio and into wider sheet dimensions. Our next step will see the development of outer panel quality products, so our automotive customers can build a complete MagiZinc Auto-coated body-in-white.”

top of the page