December 28, 2018

Fastrack creates history, achieves a Guinness World Records feat

Bangalore: Fastrack has always chased new and exciting challenges since its launch in 1998. This year, having successfully completed 20 years of being one of the most celebrated youth brands in the country, Fastrack notched a record. The brand entered the Guinness World Records books for the ‘longest chain of watches’ comprising 2018 watches. The chain comprised of 1,200 watches from one of the fastest selling Ana-digi collection, 300 watches from the Motorhead collection, 100 watches of the Lightweights collection and the balance 418 watches from the brand's core collection. All watches used for forming this immense chain had leather or silicon straps for interlocking of the individual pieces.

The former record was set in Portugal 15 years ago and the chain consisted of 1,382 watches. This record-breaking chain was put up at the Titan factory in Hosur, Tamil Nadu, India, on December 7, 2018, and took 2.5 hours to complete.

The adjudicator from Guinness World Records® presented the company with a certificate to announce the world record. The event took month-long effort by the team to come with a structure and plan.

Speaking about the record, Ayushman Chiranewala, head of product and marketing, Fastrack, Titan Company, said, “We at Fastrack are excited to break a Guinness World Record. As a brand, the brand has carved a niche for itself among youth, making it one of the most recalled brands in the country. Youngsters today like to experiment and are always on a look out for new challenges; our brand embodies this spirit and remains true to it. This successful attempt at breaking a record is dedicated to our loyal and esteemed customers.”

Furthermore, Rishi Nath, the adjudicator from Guinness World Records, said, "It was wonderful to see the enthusiasm and diligence displayed by Fastrack, Titan Company, while attempting the record 'the longest chain of watches'. I congratulate the company on setting a new benchmark of 2018 watches in this category of Guinness World Records."