May 02, 2012

Green Mountain Coffee Roasters and Eight O’Clock Coffee Company partner to bring a new selection of beverages to the Keurig portfolio

Eight O’Clock Coffee Company goes one cup at a time with Keurig single cup brewing system

Waterbury, Vermont, and Montvale, New Jersey: Green Mountain Coffee Roasters (GMCR) (NASDAQ: GMCR), a leader in speciality coffee and single serve brewing systems, and Eight O’Clock Coffee Company (a member of the Tata Global Beverages family of brands), America’s number one whole bean coffee brand in grocery (Nielsen, 52 weeks ended March 31, 2012), announced the companies have reached a multi-year agreement to make Eight O’Clock® coffee, Tetley® tea, and Good Earth® tea available in K-Cup® and Vue™ packs for Keurig® single cup brewing systems. Financial terms of the agreement were not disclosed.

Eight O’Clock Coffee Company and GMCR plan to make a select offering of Eight O’Clock® coffee K-Cup® packs available through in-home and away-from-home channels, as well as on GMCR’s consumer direct websites, www.Keurig.com and www.GreenMountainCoffee.com, throughout the US and Canada beginning in fall 2012. In the US, Tetley® teas, and in the US and Canada, Good Earth® teas intend to join the K-Cup® pack collection in 2013.

"For generations, millions of coffee lovers have enjoyed brewing the fresh taste of high-quality Eight O’Clock® coffee. Now they will have a whole new, convenient way to make America's original gourmet coffee with Keurig®, America’s favourite single cup brewing system," says David Allen, senior VP, sales and marketing, US region, Tata Global Beverages. "We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee."

The choice of coffee-loving Americans since 1859, Eight O’Clock® coffee is best known for its number one-selling whole bean coffees in grocery (Nielsen, 52 weeks ended March 31, 2012), offering a full line of gourmet coffee varieties in retailers throughout the country. Over 150 years later, Eight O’Clock® is as fresh as ever, entering the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O’Clock® coffee K-Cup® packs.

“This new relationship will provide Keurig® brewer owners with additional choice by having Eight O’Clock® coffee, Tetley® tea, and Good Earth® tea readily available for their brewers,” says Lawrence Blanford, president and CEO, GMCR. “With this agreement, we are excited to once again deliver upon our promise of supplying unsurpassed quality, variety, and convenience in the Keurig® system.”

GMCR’s Keurig® single cup brewers for in-home and office-use utilise patented, innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of coffee, tea, or cocoa every time at just the touch of a button.  According to the NPD Group®, Keurig® single cup brewers were the top four bestselling coffee makers during GMCR’s fiscal second quarter 2012 by dollar sales.