May 29, 2009 | The Times of India

Tata Motors rolls out World Truck

India’s largest automobile company by size Tata Motors, on Thursday, launched a new range of premium trucks called the ‘World Truck’, which is expected to give its commercial vehicles business a much-needed push. At present, Mercedes and Volvo are in the higher end truck segment.
The product has been jointly developed by Tata Motors and its two subsidiaries — Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre in the UK.
The auto major has made an investment of Rs 1,000 crore in developing the world truck. The new trucks will have a capacity that ranges from 10 to 75 tons and is expected to be priced at a premium compared to its current range. “This is meant to be for transforming the way we do trucking in the country,” said Prakash Telang, executive director for Tata’s commercial vehicles business.
The company will not immediately phase out the current range of trucks. It is believed that at a later stage, the company may also export the World Trucks to other countries. The range of trucks includes multi-axle trucks, tractor-trailers, tippers, mixers, and special application vehicles.
“Besides India, we will also gradually be introducing (World Trucks) in South Korea, South Africa, the SAARC countries and the Middle East,” the company said in a statement.
This move to introduce new range of trucks is viewed as the company’s attempt to transform itself into a global auto power. Tata Motors in April sold 37,462 vehicles in India and exported 1,261 units.
Menawhile the the Tata Motors is negotiating with the Jharkhand government to acquire 300 acres of land to set up a vendor park on the lines of the one in Pantnagar (Uttar Pradesh), a senior company official said. Such a facility would help vendors keep their operational costs low, he said.

top of the page