January 06, 2011

Tata Elxsi and A Squared Entertainment announce MoU for a new children’s entertainment global joint venture

Partnership will team Asia’s premier animation and digital design studio with children’s industry veterans, Andy and Amy Heyward
 
Bangalore, India: Tata Elxsi, part of the Tata group, India’s largest and most respected business conglomerate, and A Squared Entertainment (A2), an international children’s entertainment company, signed a Memorandum of Understanding (MoU) to create a joint venture, today, at Tata Elxsi’s headquarters in Bangalore. Together, they will create, develop and distribute original brands, including animated entertainment and digital gaming.
 
“Combining A2’s creative development, brand management and multi-media distribution expertise with Tata Elxsi’s exceptional animation capabilities and technological innovation gives us a tremendous advantage in today’s competitive children’s marketplace,” said children’s entertainment veteran, Andy Heyward, co-president, A2. “Not to mention the powerful stable of brands that is already in development with personalities ranging from Warren Buffett to Martha Stewart, Gisele Bundchen and Stan Lee. This is just the start.”
 
“Tata Elxsi’s Visual Computing Labs (VCL) has been associated with award-winning animation and VFX projects for motion pictures, television programmes and TV commercials. It leverages a large talent pool including Academy and National award winning and BAFTA nominated creative personnel, and multi-site production capabilities through world-class studios in India and Los Angeles. Tata Elxsi also brings game development experience across multiple platforms.
 
This venture will combine the best of creative and marketing skills from Hollywood and the animation production experience and scale of Visual Computing Labs of Tata Elxsi to create meaningful and purposeful content of which we can all be proud of,” said Madhukar Dev, chief executive officer and managing director, Tata Elxsi.

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