June 19, 2013
Tata Motors announces HORIZONEXT
Unveils customer-focused strategy for Tata Motors’ passenger vehicles business — an industry first of eight new simultaneous launches across brands
Pune: Tata Motors today announced HORIZONEXT, an aggressive customer-focused strategy for its passenger vehicles business. It also unveiled eight newly upgraded and enhanced products, across five brands. These vehicles will soon be available at dealerships.HORIZONEXT, a four-pronged customer-focused strategy, provides the best customer experience — from best vehicle experience to superlative purchase experience and followed by technology-intense after market service support. The four pillars for this strategy are:
- Intense product focus
- Focus on world-class manufacturing practices
- Enriched customer purchase experience
- Consistent quality of service
Speaking at Horizonext, Karl Slym, managing director, Tata Motors, said, “While the Indian automobile market has become intensely competitive, our goal is to enhance our market leadership in commercial vehicles and move to a strong podium finish in the passenger vehicle market. Horizonext is the next step in line with the company’s mission to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. We are igniting that passion — so that customers are central to us, in what we are offering in our products, in the manner we are engaging with them at our dealerships, and in the processes we have adopted in servicing their vehicles.”
As a precursor to future launches, the company today unveiled eight improved and enhanced vehicles, across five of its key brands, to provide the best vehicle experience. These include new enhanced versions of the Tata Indigo eCS, the Tata Sumo Gold, the Tata Nano and the Tata Indica, with the additions of exciting new colours and graphic designs, enhanced exteriors, improved high-quality suspension to offer a better ride, great multimedia entertainment options and introduction of the feather-shift gearbox (f-shift gearbox).
The company today also showcased the new CNG range — Tata Indica CNG, Tata Indigo CNG and Tata Nano CNG — and the Explorer edition of the Tata Safari Storme. Select variants will be phased in the next 90 days.
Ranjit Yadav, president, passenger vehicle business units, Tata Motors, said, “Even as we unveil our business strategy focused on customer needs and wants, we today also showcased eight new exciting products, across five brands, which is an industry first. These products clearly indicate the significant improvement we are bringing in our product quality. While we are working towards our next-generation product pipeline, today we are bringing best-in-class vehicle experience across different passenger car categories to enhance some of our great existing brands. Besides offering exciting new features, these cars will be backed by an engaging purchase experience and a transformed after-sales network".
An exciting new range
With the new Tata Indigo eCS, Tata Motors has created a new benchmark. This executive compact sedan presents significant changes in its exteriors and interiors. The all-new powertrain redefines performance. A refined CR4 diesel engine cranks out a max torque of 140 Nm at 1800-3000 rpm and delivers 25 kmpl (ARAI certified). While an advanced F-Shift Gear box makes coasting through city traffic a breeze. The new Duo Float Suspension enhances load distribution along the constituent elements for a comfortable and smooth drive. With an all new NVH package that reduces external noise from intruding into the cabin, you’re ensured a refined, quiet drive.
Prepare to be amazed by pure power and performance of the new Tata Sumo Gold. The roaring CR4 engine along with top-notch features is guaranteed to bring you more style and comfort than ever before. The dual AC cooling and Bluetooth/USB connectivity it offers is a first-in-class feature. This powerful SUV comes with a best in segment 5m turning radius and high performance clutch that gives you 1 lakh kilometers of tension-free driving experience, returning a splendid fuel economy of 15.3 kmpl, making it a pleasure to drive anywhere.
The new Tata Nano now is even more exciting with the introduction of an array of new features available on the Tata Nano, including remote keyless entry, twin gloveboxes, and a four-speaker AmphiStream™ music system with Bluetooth™ USB and Aux-in connectivity. Thanks to a stylish and refreshed interior, handsome new exterior colours, and chrome exterior accents, Tata Nano’s big personality has been made even bigger. New additions are the fresh and stylish Nano personalization kits, enabling owners to customise their Nano with one of four unique identities: Jet, Alpha, Remix, and Peach. The car will be available in dealerships by July 2013.
The new Tata Indica comes with luxurious dual tone interiors, new transmission and striking new exteriors, which delivers a whole new experience. The new transmission with smart-shift gear technology (New TA65 gear transmission) is mated to a refined and powerful diesel engine. This results in effortless and smooth gear shifts and a class leading fuel efficiency of 25 kmpl (for the BS4 variant). It is also complemented by new Dual Path Suspension that ensures best-in-class ride, handling and driveability on all kinds of terrains.
Tata Motors showcased ‘The Real SUV’ in a new avatar. The Explorer edition of the Tata Safari Storme further builds on to the utility, ruggedness and off-roading characteristics. The Explorer edition takes the adventure and fun of Safari Storme to the next level. The range of accessories in the Explorer edition include Blaupunkt — touchscreen double DIN infotainment system, stylish nudge guard, door visors, explorer decals and adventure gear such as camping kits, backpack, etc. These accessories will initially be available at select Tata Motors outlets.