February 26, 2012 | The Economic Times
Tata Motors-owned Jaguar Land Rover to unveil Evoque convertible concept at Geneva Motor Show
NEW DELHI: Tata Motors-owned British marque Jaguar Land Rover will unveil the convertible concept of its latest premium sports utility vehicle (SUV), Range Rover Evoque, at the upcoming Geneva Motor Show next month.
"Land Rover will unveil a Range Rover Evoque convertible concept at the 2012 Geneva Motor Show. The Evoque convertible concept vehicle will explore the potential for the world's first premium convertible SUV," the company said in a statement.
Land Rover Global Brand Director John Edwards said: "The Evoque convertible concept is a new twist to the Evoque story and explores the potential to further extend the nameplate's appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base."
The company will showcase the concept SUV only to judge the reaction of the public and to assess the potential for launching it commercially, the release said, adding that there is no plan yet to roll it out.
"The Evoque convertible concept will be revealed at Geneva as a design and engineering study. There are no production plans confirmed," it said.
The company had introduced the Evoque - produced at Land Rover's Halewood manufacturing plant - about six months ago and was launched in India in November 2011.
Range Rover Evoque is one of the most ambitious vehicles among the 40 new products that JLR plans to introduce in the next five years. The company had received 18,000 advance orders for the vehicle before the launch.
It has been on sale for six months in 170 markets globally.
The company had launched the Evoque in India in three diesel and one petrol versions, pricing it upwards of Rs 44.75 lakh (ex-showroom Mumbai).