December 14, 2009 | The Economic Times

Tata Group expands hotel footprint in north with 'Vivanta'

MUMBAI: Expanding its footprint in northern India, Indian Hotels Company Ltd (IHCL), part of the Tata Group has signed a management contract for a hotel in Srinagar with SAIFCO Hill Crest Hotels under the brand "Vivanta by Taj".
SAIFCO Hill Crest Hotels Pvt Ltd, part of the SAIFCO Group of Industries, is a well-established business family of Srinagar with presence in sectors like cement, real estate, flour mills in Jammu & Kashmir.
The six-acre property, which will be named "Vivanta by Taj- Srinagar, Kashmir" is located on a hilltop, 20 km away from the new airport, IHCL said in a press release.
The hotel will have 89 rooms at the time of opening, with suites and guest rooms spread out in villas and each providing a breathtaking view of the valley. This includes a Presidential Suite of over 2,500 sq ft and five other suites.
"We are highly appreciative of the warm response to this project by the state government. The Taj believes that Srinagar has potential to be developed as an important tourist hub," IHCL, VP Business & Corporate Affairs, D K Beri said.
"Vivanta - Srinagar fits into this bracket as there is a growing market to cater to the tourist who would like a contemporary and creative experience with traditional charm. This property in Jammu and Kashmir is, for us, a meaningful step in expanding our national portfolio," he added.
"Vivanta by Taj" is designed to deliver a vibrant, contemporary experience with touches of surprise and a vivacious twist.
Services at Vivanta - Srinagar will consist of an all-day dining restaurant, a tea lounge and a speciality restaurant.
There are recreation facilities such as an expansive spa and fitness centre apart from large meeting and banqueting facilities and a business centre to complete the experience.
The location of the hotel will offer panoramic views of snow-clad mountains in winters, the famous Tulip Garden in summers and and the Dal Lake - popularly know as the Jewel in the Crown of the Kashmir Valley.

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