December 15, 2009 | The Economic Times

Tata Motors launches upgraded Sumo; eyes 60% rise in SUV sales

Excerpts:
 
MUMBAI: Tata Motors, India’s largest vehicle maker, expects sales of its sports utility vehicles to rise by 60% to 4.000 units a month, following the introduction of an upgraded version of its Sumo model. The company on Monday launched the Sumo Grande MK II which will replace the Grande MK I and it will cost Rs 25,000 lesser than the outgoing model at Rs 6.43 lakh (ex-showroom Delhi). ( Watch )
 
“We are currently selling between 2,500 to 3,000 utility vehicles and we expect it to increase by 1,000 vehicles a month,” said Rajiv Dube, head of the passenger vehicle division. The MK II was launched at a lower price to clearly position this vehicle and the Sumo Victa. Currently, the Sumo range which includes the Victa model retails between Rs 4.7-6 lakh and the Safari retails between Rs 7-11 lakh.
 
The Grande MK II, which will be available in three trim levels, will target large families who want the looks of a SUV (sports utility vehicle) and the comforts of an MPV (multi-purpose vehicle), said Mr Dube. The Sumo Victa, positioned at the entry level, is targeted at the fleet operators. The Sumo variants are currently produced at the company’s Pune plant which also produces the Safari and Indica.
 
Based on customer feedback the company made substantial changes to the MK II which includes fine tuning of the suspension, ride, handling, steering and brakes. Some of the other exterior changes include new grill, side rub rails with chrome inserts and interiors have been refreshed which include a wood centre console and new upholstery.

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