May 06, 2009

Tata Housing to provide 'value homes' for the common man

  • Announces Shubh Griha project for every family in the country
  • Creates a new benchmark in low-cost housing with ‘value homes’ starting at Rs3.9 lakh
  • The first integrated township to be launched in the suburb of Boisar, in Maharashtra
Tata Housing Elevation
In keeping with the Tata group’s spirit of innovation and creating products that cater to the people at the bottom of the pyramid, Tata Housing Development Company today unveiled Shubh Griha, the first-of-its-kind pan-Indian brand that would offer smart, value homes to people across India. Shubh Griha would launch its first property in the suburb of Boisar in Mumbai, followed by a pan-Indian presence across tier I and II cities. The smart value homes from Shubh Griha will be priced between Rs3.9lakh to Rs6.7 lakh. Tata Housing is the first corporate to enter this segment.
The integrated township has been conceptualised by Tata Housing with a vision to create a positive ecosystem for the neighborhood and the community. Shubh Griha moves beyond merely providing a home with its concept of the 'neighborhood and community', giving its customers a sense of place and community life. Shubh Griha offers unparalleled range of amenities and experiences such as a balanced mix of buildings and open spaces, best quality lighting and ventilation for all apartments, large, centralised and accessible open spaces, recreational facilities, a hospital, school and a community hall, amongst others.
Tata Housing Entrance
Announcing the launch of Shubh Griha, Brotin Banerjee, managing director and chief executive officer of Tata Housing, said, “This is in continuation of the group’s commitment to providing quality, innovative products for the common man. We observed that since most of the people in the low income bracket live away from their families to earn a livelihood in the big cities, there is a large percentage of migrant population with people living in either rented or company provided accommodation. Our study shows that around 48 per cent of the people in the lower segment are currently staying in rented accommodation. As a real estate company we are sensitive to the need of providing this segment with their own home along with a community life; we believe in empowering them and giving them the pride of owning a house in a city like Mumbai. Shubh Griha is in line with the group’s philosophy of contributing and having a positive involvement with the society at large.”

Mr Banerjee further added, “While it is priced at an entry level, the thorough and extensive research and development have enabled us to provide a technically robust solution that offers a complete experience going beyond 'just providing a home'. Shubh Griha and the ‘neighborhood and community’ concept will change the conventional residential choices available for this segment of consumers today. With our first project we are launching at Boisar, it is our endeavour to offer our national brand — Shubh Griha — to cities across the country.”
Tata Housing Plan
Shubh Griha is a cost-efficient, quality product that has been developed post in-depth research and understanding of the consumer needs. Research has revealed that India today faces a total shortage of 24.7 million dwelling units, with more than 70 per cent of this shortage in the middle and low income groups. Shubh Griha is well placed to address these identified needs. The first township of this nationwide project will be developed in Boisar, with plans to expand into other tier I and II markets in the country. With a balanced mix of buildings and open spaces, these projects will be constructed under the guidance of the Indian Green Building Council.
The neighbourhood experience
Demographic and lifestyle changes are creating a demand for more diverse residential formats. Tata Housing has understood that the development of the neighborhood and community concept would help in increasing opportunities for community interaction and hence 'community connectedness’, whereby an integrated township provides a better lifestyle to its residents.
Shubh Griha, the value housing component of this neighbourhood and community concept, will offer the following:
  • Integrated township approach
  • Sufficiently large, centralised and accessible open space
  • Recreational facilities in the township accessible by residents of Shubh Griha
  • Self-sufficient segments with community spaces for socio-religious gatherings
  • Neighbourhood retail spaces, specified hawkers zones
  • Amenities inside the township accessible by residents of Shubh Griha
  • Hospital
  • School
  • Play garden
  • Post office
  • Vegetable and fish market
  • Community hall
  • Open landscaped area
 The Shubh Griha development at Boisar will also feature the following:
  • Rain water harvesting
  • Balanced mix of buildings and open spaces — best-quality lighting and ventilation for all apartments
  • Large vegetated area to ensure fresh environment for living
  • Vermiculture — to make eco-friendly natural fertiliser
  • 2-tier security structure
  • Dedicated space for retail zone for daily needs
  • Shuttle service will be provided for reaching MIDC area and railway station
The Product mix
Sr no
SBUA – unit size (Sq ft)
1 Value homes 1 Room kitchen (small) 283
2 Value homes 1 Room kitchen (large) 360
3 Value homes 1 Bedroom, hall and kitchen 465

The pricing

Tata Housing offers homes at Shubh Griha starting from Rs3.9 lakh to Rs6.7 lakh.
The booking process
Applicants can purchase the application form booklet at Rs200 from SBI branches. After purchase of the application form booklet, bookings should be made in the next 20 days along with the initial booking amount of Rs10,000 through bank pay order at selected branches of SBI bank across Mumbai. The first list and the waiting list will be declared after 15 days of the final booking after a thorough scrutiny of the submitted application form booklets. The allotted would be sent allotment letters from Tata Housing along with the payment schedule. Details of other requirements have been provided in the application form booklet.

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