September 13, 2012

Sonata launches first touch screen watch from India

Part of the Sonata Ocean Series, this timepiece will revolutionise the wrist watch market

Bangalore: Sonata, India’s largest selling watch brand from Titan Industries, launched the first-ever touch screen watch from India here today. The touch screen watch from Sonata is a benchmark in innovation for the Indian consumer and is expected to revolutionise the watch market by allowing consumers to interact with watches in a new and exciting way.

The touch screen watch is a multifunction sports watch with high water resistance, up to 10 ATM, and comes packed with features like light, stopwatch, multiple time display, day-date and alarm, and is available in three vibrant colors.

Benefits of the watch:

  • High water resistance.
  • Multifunctional.
  • One-year warranty.
  • Available at over 8,000 outlets across India.
  • Introductory price of Rs1499.

The touch screen technology is powered by a module built using an open capacitor solution with an integrated circuit driver. This module, in combination with pre-programmed software, enables the touch screen functionality and allows the consumer to interface directly with the watch through three distinct zones on the screen, doing away with the need for conventional push buttons on the watch.

Like all other Sonata Super Fibre watches, this watch is made with acrylonitrile butadiene styrene and polyurethane – materials known for their high durability. Each watch carries a one year warranty and the trust of the Tata group

Speaking at the launch, Bhaskar Bhat, managing director, Titan Industries, said, “Sonata strongly believes this revolutionary product will script a new direction in the watch category by making this remarkable technology, earlier considered to be exclusive to high-end watches, within the reach of the Indian consumer. This will change the way consumers interact with watches forever. To give this revolutionary product a boost, the company is launching this watch as part of Sonata’s biggest campaign for the year, featuring the Sonata Super Fibre Ocean series of watches.”

Adding his thoughts on the breakthrough product, Noel Tata, director on the board of Titan Industries, said, “This innovative launch comes in quick succession to the introduction of India’s most affordable watch, at Rs225, earlier this year from Sonata and reaffirms the Tata group’s commitment to innovate and bring global products to India at an unbelievable price.”

The touch screen watch is part of the Super Fibre Ocean series, a collection of 21 high water resistance watches (10 ATM) from Sonata. It is available in over 8,000 outlets across India at an introductory price point of Rs1,499.